By the end of the decade, millennials are expected to overtake baby boomers as the largest generation. Media consumption will continue to evolve as more and more millennials enter the workforce and th...
Cats versus Dogs. Vikings versus the Packers. Coke versus Pepsi. The world is full of rivalries. In the world of marketing, there is another epic rivalry brewing; direct mail versus email market...
The big finale of the football season is coming to Minneapolis on February 4, 2018. The event is expected to draw 100,000+ visitors to the Minneapolis-St. Paul area. This will mean a boon of activit...
With the ubiquity of email and social media, some marketers may think that direct mail marketing is old fashioned and less effective. Some may believe that digital-only campaigns save money and reach...