Cats versus Dogs. Vikings versus the Packers. Coke versus Pepsi. The world is full of rivalries. In the world of marketing, there is another epic rivalry brewing; direct mail versus email market...
Digital advertising has gained a significant share of ad spend for several years and it continues to grow with no indication of slowing down. According to a study by emarketer.com, digital advertisin...
Variable Data Printing is a key driver of one-to-one marketing. This type of marketing enables a company to personalize their marketing materials toward a specific person or audience, helping to conne...