Your browser doesn't support JavaScript or you have disabled JavaScript. Branding and Identity Management | AlphaGraphics Phoenix, AZ
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2120 East Camelback Road
Phoenix, Arizona 85016
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A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS

What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.

 

Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.

 Branding & Identity

At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.

 

OUR BRANDING AND IDENTITY SERVICES INCLUDE:

  • Logo consultation and design
  • Website design and development
  • Email marketing
  • Sales and marketing collateral
  • Brochures, posters, and banners
  • Promotional products
  • Letterhead, envelopes and business cards
     

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.

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FIVE ELEMENTS OF YOUR BRAND IDENTITY

BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise. 

BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?

BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.

BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services. 

BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.

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Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.

Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.

BRANDING & IDENTITY SERVICES IN PHOENIX, AZ

Your brand identity is essentially the way you communicate your business to your potential customers. It lets them know what you have to offer and how you can help them.

It obviously includes visual aspects like your logo, but also encompasses other areas like the tone of voice you use in your marketing materials and even what type of paper you use for printed materials. You can trust the branding experts at AlphaGraphics in Phoenix to help establish and maintain your brand.

STICK TO YOUR BRAND

Establishing your brand standards in advance will make it much easier to stay consistent over time. This consistent and regular communication with your customers is how you will develop both brand recognition and influence in their eyes. Our brand experts will work with you on many aspects of your brand identity including: developing your brand position, brand promise, brand story, brand personality,brand associations to signage and promotion items and uniform design.

TRUST ALPHAGRAPHICS WITH YOUR BRAND

Your company personality is one of your biggest selling points and we’ll help you stay true to who you are. Once your brand identity has been established, we’ll help you communicate it to your customers through web design, direct marketing, business cards, letterhead, sales materials, auto wraps, signage and more. With a consistent brand established and supporting marketing material, it’s only a matter of time before you start seeing new customers coming in.

Pricing. While most all branding projects we tackle for our customers are custom, we would be happy to sit down and create a budget with you. Your project may only entail a small rework of an existing logo, or you may be looking for a 100% complete overhaul. Let us work with you to create a budget that works.

Let the team of branding experts at AlphaGraphics in Phoenix help you develop and communicate your brand identity to your customers and see the results start coming in. Call Larry Furlong today at (602) 263-0122 or click to request a quote.

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