Variable Data & Mapping

Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing.

Variable data makes printing personal

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns. At AlphaGraphics Camelback, our digital printing presses can make quick work of merging your data into attractive, eye-catching variable data printed postcards, newsletter and other direct mail pieces, even employee annual compensation reports!

Not sure how all this works, or if your database is compatible? Not a problem. Give Larry Furlong a call at 602-263-0122 to discuss the technical details and get a quick, real-world answer to your variable date questions.

Generate more business with variable data printing

Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonate more effectively with your customers when you use variable data printing. It will also ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.

Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.

How does variable data printing work?

  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer


There are lots of complex ways to describe variable data printing, but we take the mystery out at AlphaGraphics Camelback.

From helping you clean up, deduce, and sort your CSV or Tab-delimited file (or even Microsoft Excel files), to how to program signatures and images to swap out on the fly, we've got your back. For more information, call us at 602-263-0122.

Let us help you get started