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Postcards and Every Door Direct Mail

A day does not go by when I wonder how to best reach our customers with effective marketing messaging. We all know that marketing messages are being carpet-bombed in ways we never thought of 10 years ago. Who doesn’t hate the amount of spam in our email boxes. The unsolicited phone calls. But maybe it is just me, but I don’t care who sends me postcards or direct mail. I realize I may be the exception, and full disclosure, I’ve owned an AlphaGraphics printing franchise for over 25 years. But when I go thru our mail, I enjoy seeing who is trying to get my attention and just how good they are doing it. Whether it is a colorful printed postcard, or a creative clear envelope, or a crazy tag line or call to action I always look at something out of the ordinary or unique. Today, mailing a postcard to a specific area has never been easier. We now offer a new mailing service called Every Door Direct Mail® from the US Post Office. You can reach every home or business for only 18¢ each postage! That’s even cheaper than standard bulk mail rates and you don’t have to buy or create a mailing list! There are a few specifics on how to size and format your postcard for EDDM, but we can assist you. Our graphics designers have created dozens of EDDM mailings and we know the ins and outs of EDDM. When you consider the cost savings in postage rates, EDDM mailings are very cost effective. Often we see clients mail a series of postcards during a two or three week time frame to extend the reach. The lower postage costs allow multiple “touches” with your mailing list instead of a singular mailing. We all have heard that it takes more than five touches to entice a client to buy, so EDDM helps stretch your marketing dollars.

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  • What materials are commonly used for labels and stickers?

    Labels and stickers can be made from various materials such as paper, vinyl, polyester, and polypropylene. The choice of material depends on factors like durability, application surface, and desired aesthetic.

  • Can I customize the shape and size of my labels or stickers?

    Yes, AlphaGraphics offers customizable options for shapes and sizes to suit your specific needs. Whether you need standard shapes like circles and squares or custom shapes tailored to your brand, we can accommodate your requirements.

  • Are decals suitable for outdoor use?

    Yes, decals are designed to withstand outdoor conditions and can be applied to vehicles, windows, walls, and other outdoor surfaces. Our weather-resistant materials ensure longevity and durability even in harsh environments.

  • What printing techniques are used for labels and stickers?

    AlphaGraphics employs various printing techniques such as digital printing, offset printing, and screen printing, depending on the project requirements. Each method offers unique benefits in terms of quality, color accuracy, and cost-effectiveness.

  • Can you print variable data on labels and stickers?

    Yes, we offer variable data printing services, allowing you to personalize each label or sticker with unique information such as serial numbers, barcodes, QR codes, or names. This is particularly useful for product labeling, promotions, or event badges.

  • Do you provide design assistance for labels and stickers?

    Absolutely! Our team of experienced designers can help you create eye-catching designs for your labels and stickers. Whether you have existing artwork or need assistance with concept development, we'll work with you to achieve the desired look.

  • Are your labels and stickers easy to apply?

    Yes, our labels and stickers are designed for easy application. Depending on the type of adhesive and surface, they can be applied manually or with the help of application tools. We also provide instructions and guidance to ensure smooth application.

  • Can I order labels and stickers in bulk quantities?

    Yes, we can accommodate orders of all sizes, from small quantities to large-scale production runs. Our flexible printing capabilities allow us to meet your volume requirements while maintaining quality and consistency.

  • Are your labels and stickers eco-friendly?

    AlphaGraphics is committed to sustainability, and we offer eco-friendly options for labels and stickers. This includes using recycled materials, water-based inks, and environmentally friendly adhesives whenever possible.

  • What industries commonly use labels, stickers, and decals?

    Labels, stickers, and decals are used across various industries for a wide range of applications. Common sectors include retail, food and beverage, manufacturing, healthcare, automotive, education, and hospitality. They serve purposes such as branding, product labeling, packaging, safety signage, and promotional marketing.