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Get Ready for the Holidays: 5 Things Your Business Can Do Now

It may feel like summer is still here in Arizona, but the holiday season is right around the corner! The key to kicking off a successful holiday season for your business is planning ahead. By working through the details and ordering your necessities now, you’ll be ready to drive sales, show appreciation to your customers and employees, and end the year on a great note. Working with a local partner like AlphaGraphics Camelback makes it even easier to get through the busy holiday season. Let us handle the design and production of your print collateral, signage, marketing materials and more. As you prepare your business’s holiday initiatives, here are five things to start thinking about now.

1. Order Your Promotional Gifts

Promotional gifts are a holiday season staple. Personalized, branded gifts are a great way to show your appreciation for your top customers or clients. In particular, investing in premium gifts is a guaranteed way to stand out. Every time your client wears a piece of high-end branded apparel or uses a gifted tech or cookware item, your company will be top of mind. The huge variety of promotional gifts available means that you can choose items to fit any budget, in any shape or size. But whatever type of gift you decide to go with, be sure to order sooner than later. Due to COVID-19 related supply chain disruptions, manufacturers are experiencing challenges with reduced inventory. Production on personalized items is expected to take longer this year. Plan ahead now and make sure you order all promotional items well in advance, so your customers don’t miss out on free gifts and your business doesn’t miss out on brand awareness.

2. Don’t Forget About Employee Appreciation

The past two years have demanded a lot of flexibility and perseverance from every member of your team. This holiday season, it’s more important than ever before to show your appreciation for your staff and thank them for all they’ve done for your business. Many of the same gifts you use to show appreciation to top clients are also perfect for your staff members. You might even choose additional customizations on these items, embroidering names into apparel or personalizing things like coffee and tea sets. One option is an agBox full of branded gifts. This unexpected gesture will help build pride in your brand and show your employees how much you value them.

3. Send Out Your Season’s Greetings

Exchanging holiday cards is another beloved holiday tradition that can also help to strengthen your relationship with clients. By sending out physical holiday cards, you can help spread some festive cheer while connecting with your customers on a personal level. To increase the impact of your holiday cards, have a design and print partner like AlphaGraphics create a custom design for your cards. You can even get creative with die cutting, embossing, foil stamping, and folding to create a stand-out card that will earn a special place on the mantel! Including a hand-written note or enclosing a photo of your team in the card will help reinforce your relationship — especially if your business has transitioned to doing more business remotely.

4. Prepare for Holiday Promotions

If, like many businesses, you rely on the holiday season for a large percentage of your annual revenue, it’s time to start brainstorming how you’ll get customers in through the door. Many consumers expect to see sales and special offers around the holidays, so running a promotion is a great way to drive more sales. Prepare for these promotions well in advance with marketing materials. It’s smart to use a blend of digital materials, like email blasts and social media advertising, as well as physical materials, like postcards, mailers, and flyers. Creative signage for both inside and outside your storefront will capture the attention of passersby and help you capitalize on spontaneous purchases.

5. Deck Your Halls

Festive decor is key to feeling the magic of the holiday season. Help create a great holiday shopping experience for your guests by sprucing up your storefront and making the inside of your business look merry as can be. Unique decorations will help you stand out from other businesses to draw in more customers, too! Go beyond tinsel and wreaths this year with creative signage that can transform your entire business into a winter wonderland. Choose wall, window, and floor graphics or pull-up banners to add splashes of holiday cheer to every surface. Think about how you can blend holiday motifs with your branding for a truly unique experience.

Get Festive with AlphaGraphics

When your business is ready to design and produce materials for the holiday season, reach out to AlphaGraphics Camelback. Our print and marketing experts can help you create a comprehensive strategy for making the most of the holiday season and all of its revenue-driving potential. Drop by today at 2120 East Camelback Road, or give us a call at 602-263-0122.

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FAQs

  • What materials are commonly used for labels and stickers?

    Labels and stickers can be made from various materials such as paper, vinyl, polyester, and polypropylene. The choice of material depends on factors like durability, application surface, and desired aesthetic.

  • Can I customize the shape and size of my labels or stickers?

    Yes, AlphaGraphics offers customizable options for shapes and sizes to suit your specific needs. Whether you need standard shapes like circles and squares or custom shapes tailored to your brand, we can accommodate your requirements.

  • Are decals suitable for outdoor use?

    Yes, decals are designed to withstand outdoor conditions and can be applied to vehicles, windows, walls, and other outdoor surfaces. Our weather-resistant materials ensure longevity and durability even in harsh environments.

  • What printing techniques are used for labels and stickers?

    AlphaGraphics employs various printing techniques such as digital printing, offset printing, and screen printing, depending on the project requirements. Each method offers unique benefits in terms of quality, color accuracy, and cost-effectiveness.

  • Can you print variable data on labels and stickers?

    Yes, we offer variable data printing services, allowing you to personalize each label or sticker with unique information such as serial numbers, barcodes, QR codes, or names. This is particularly useful for product labeling, promotions, or event badges.

  • Do you provide design assistance for labels and stickers?

    Absolutely! Our team of experienced designers can help you create eye-catching designs for your labels and stickers. Whether you have existing artwork or need assistance with concept development, we'll work with you to achieve the desired look.

  • Are your labels and stickers easy to apply?

    Yes, our labels and stickers are designed for easy application. Depending on the type of adhesive and surface, they can be applied manually or with the help of application tools. We also provide instructions and guidance to ensure smooth application.

  • Can I order labels and stickers in bulk quantities?

    Yes, we can accommodate orders of all sizes, from small quantities to large-scale production runs. Our flexible printing capabilities allow us to meet your volume requirements while maintaining quality and consistency.

  • Are your labels and stickers eco-friendly?

    AlphaGraphics is committed to sustainability, and we offer eco-friendly options for labels and stickers. This includes using recycled materials, water-based inks, and environmentally friendly adhesives whenever possible.

  • What industries commonly use labels, stickers, and decals?

    Labels, stickers, and decals are used across various industries for a wide range of applications. Common sectors include retail, food and beverage, manufacturing, healthcare, automotive, education, and hospitality. They serve purposes such as branding, product labeling, packaging, safety signage, and promotional marketing.

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