BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
The Alpha Graphics team at Oceanside were amazing. Our timeline is last minute due to many changes and they were very patient with us and they went above and beyond to support our schedule. Everything was completed on time. Everything turned out great!
Stewart was easy and great to work with and everyone else was very friendly as well. Quality seems to be a very important part of their culture.
Thank you for helping us with our specific business card needs! Stewart was extremely helpful and patient with us during the entire process. our final results were better than expected!
Very good. Stewart is a great guy and very helpful.
Chris is always very efficient, attentive and prompt when processing our orders. He always communicates openly and clearly and has provided excellent customer service.
you guys are great!
Great customer service, extremely attentive.
Tom is super responsive and organized. Graphics are usually installed in a few hours.
Chris is awesome. He’s come through for us on several occasions. Can’t do is not in his vocabulary
Excellent top notch service!
Actually a great experience from ordering across country. Perhaps just a little bit too much follow up. Great quality, great service.
We have yet to have the product installed, so I cannot comment on that yet. However, your past performance has been outstanding. A special thanks to Chris for the personal attention and focus on detail.
Really appreciate the efficient service and competitive pricing!
Our rep Chris is great and very helpful and responsive. The overall service and product provided by Alpha is awesome - they are a fantastic local small business that cares about their customers.
Top Notch Excellent service Excellent products
My interaction with Chris at Alphagraphics is always a very pleasant experience. He goes out of his way to make sure we are satisfied and happy with the products and services we receive. Thanks Chris and the rest of the Alphagraphics team!
You guys are the best. Easy to work with and will answer a million questions. We are so happy to be working with you.
The team is very friendly and helpful
What a pleasure it is to come to work with a purpose. And my purpose is here is to give the best customer service I possibly can.
Hands down amazing! From the initial conversation on the phone with Stewart, through the revisions, not once did I feel pressured or like he was frustrated with my high level expectations and his commitments were true. I had an aggressive request and need. They were met with no problems. You've got quite the employee with him. He alone won me over multiple times, prompting me to ask for more!!
We are grateful for your prompt and personal service from start to finish.
You guys are awesome. Great work, great turnaround. Coming back real soon.
Stewart was great!
Love your team! Always personable and professional
This is the second time I've used alphagraphics and have been extremely satisfied both times. This time Chris was my contact and gave me straight-forward accurate information on pricing, timing and end-product. Fast, courteous and good quality; I will continue to use alphagraphics for my printing needs.
Outstanding communication between Tom and myself.
Stuart helped me. He was excelllent in every step of the process. You have a good employee there.
Thanks Tom for being so easy to work with and getting our items to us with such quick turn around!
Stewart was the most patient person ever with me and my cherished photo. He was always in communication with me and I can't say enough about the professionalism of him and the staff. My photo enlargement turned out better than expected!
Anytime I contact Chris at Alphgraphics, he responds quickly and always is a pleasure to work with. He personally delivers my orders and always makes sure I am satisfied. Thanks, Chris!
Very professional yet friendly and considerate about what was needed for our project.
Great service and follow up!
The work is always perfection and the staff is very accommodating!
Appreciate the professional way that everything was handle, thank you.
Awesome team to work with. Very responsive. Incredible turnaround time. Would highly recommend to anyone.
Just keep up the AMAZING ! Work......
AG is a fantastic company and would recommend them to anyone needing printing.
I would recommend AlphaGraphics to anyone in a heartbeat. They came to my rescue when I needed a banner fixed. They were professional, attentive,and speedy.
Tom has always been easy to work with and always very responsive to all of are print request.
You followed up, were very thorough and committed to completing my project on a short timeline. Worked with me to create something that worked tremendously for my show
I highly recommend Alpha Graphics. I met Cindy at a Chamber function a couple of years ago and I am so glad I did. The customer service is beyond exceptional. And, well, of course, I wouldn't be writing this comment if the product was not met with my satisfaction. You will not be disappointed!
Everything Stewart has done for me has turned out great. With the help your company has provided I could not be anymore pleased or prepared for my National Convention in Las Vegas in a couple months!
Was very easy and quick to install. Loved the graphics!
Fast service and always a smile from Mr. Tom!!
Really appreciate the extra effort made by the helpgul and professional staff to meet our time deadlines!
I truly appreciate you handling our rush job in such a timely manner!
I love the Salon menu you make.Look classy and nice Thanks! Hope Tran
Stewart and Kyle are super helpful and went above and beyond to make the retirement gifts amazing! I will be back in the next couple weeks (as early as this Friday) to have other work done for myself. The communication is also awesome!!
Always timely and professional! Thank you!
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING AND IDENTITY IN OCEANSIDE, CALIFORNIA
Many companies operate without a brand or branding. They feel that it’s not going to immediately make them any money, so why should they invest in creating and growing it?
The reason is very simple: People remember brands. It sets your business apart from the rest of the pack, from electricians to plumbers to the local mom-and-pop store. It helps your target clients and customers remember you so they will continue to refer you, and patronize you in the future. If you have a brand, then people can also look you up online.
There’s a lot of things that go into a brand…so much so that it’s not going to happen overnight. You need consistent marketing efforts to create and maintain your brand.
At AlphaGraphics, we specialize in helping the local business community with their marketing efforts. No job is too big, or too small. From logo consultation and graphic design, all the way up to setting up and running an email marketing campaign, we’re experts at what we do. We even have our own online web store for you to order promotional products that you can customize for your particular brand.
A good part of any brand is to have a website. Not one of the freebie “DIY” websites, but an actual, professional looking website with professionally written words on it. The reason is that in this day and age, people tend to perform online research of a company before they do business with them.
As such it’s very important to have a professional looking website, not one that looks like a middle school student created it. The words on your website must persuade whomever is reading it to pick up the phone and call you or leave their contact information. If the wording isn’t persuasive, then your website is going to look and feel just like the rest of your competitors: boring, bland and not memorable.
It’s been said many times that the cost of marketing to a current client is a mere fraction of what it costs to land a new one. Regular email marketing to your current list of clients or customers is very important. It not only helps your branding out, but it will drive sales and leads as well. If you don’t have a list to market to, AlphaGraphics can help you out. We will help you set up the mechanism(s) that are required to start and grow a list you can eventually start marketing to.
If you need branding help, but aren’t sure where to start, ask us about our comprehensive branding plan. It will get you up and running in no time. Branding is something that needs to be constantly nurtured and taken care of, so try to set aside a few minutes every week to manage the branding/marketing tasks at hand.
The end result of all the branding work is repeat business from customers and clients who love your service/products and who refer you to their friends, family and co-workers. Branding in a nutshell is the trust that you earn from people.
Give AlphaGraphics a call at (760) 722-1485 or send us an email for all your branding needs. We’ll help you get up and running in no time.