BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Everyone I spoke to was very knowledgeable and friendly.
I just want to give a big thank you to Stewart, he went above and beyond for me and everything came out perfect. I will definitely be coming back to you guys.
Tom was very helpful and very professional when I needed his help on last minute funeral services, he was quick to help out with some bookmarkers that we had made for my grandmother's funeral service. All of our guests loved the bookmarkers that Tom helped make they turned out amazing. Tom did an amazing job my mom and I are very satisfied with his service going above and beyond. Thank you again Tom!
Always easy to work with and great communication.
Timely and a great price. Awesome!
Above and beyond my expectations!
Customer Service was Superior! Very patient, professional and outstanding. They did a re-print for us that an online company did incorrectly.
Wonderful people, wonderful service!
I love working with Tom and his team! They are very professional and do excellent work! We always have last minute items and Tom completes them before our deadlines. Thanks to them all!
Great job! I built a large display to put the signs on celebrate my granddaughter 2020 graduation from Oceanside H.S in California. She was surprised to see it here in North Carolina and we all took pictures when she arrived here. My family and I thank you for your quick response to make this happen. Thanks!!!
Gil is awesome!
Awesome service! Fast, friendly, and affordable. Very attentive to quality and detail.
Thank you Tom for stepping in and taking over and straightening out a bad situation at such a very important time
Gil was on top of our order and was very helpful.
Thank you for a great product and prompt service.
Quick, affordable and great customer service!
Very professional and on time. Thank you!
Mr. Gilberto did an awesome customer service. The banner looked very nice. You guys didn’t fail my expection. Thank you!
Quick, great pricing and very affective. Thank you
Every detail was done according to our expectations, thanks!
I was working with Chris. He was very professional and we hope to work with AlphaGraphcis again. Everything was done in a timely manner and above our expectations.
The sign that was provided was perfect and has stood up to the elements. AlphaGraphics did a wonderful job.
The end result is fabulous. The menu boards are so important in our business and I see thx traction from our customers.
AlphaGraphics was able to turn my order around on the same day. They were quick!
I was very pleased with how quickly and professionally my project was done. I will definitely use their services again.
The customer service we receive from Alphagraphics is superior. Chris goes above and beyond for us consistently. The quality of products, and the bargain makes Alphagraphics the best choice for our printing and advertising needs!
I put in a last minute order for my sons graduation sign and they were able to produce the sign before his grad day)
Great Job! Exactly as described!
Chris actually drove the photo out to my house! What a gift. So grateful!
Friendly staff, and they were great with keeping in touch with me.
Chris has been great to work with. Very positive, friendly and professional.
My daughter absolutely loved her banner! Thank you for creating something to make her graduation so special
Our experience with your company was superior.
Tom and Gil do such a great job! I've had some quick turnarounds and they have been able to accommodate me. They are also super nice guys! I highly recommend them!
Gil is beyond amazing! He did a wonderful job making signs for the grads in my family.
Our sign is perfect!
I'm glad I emailed your company! Everything went great! Thanks again.
Chris has been amazing to work with. Truly going above and beyond to get us exactly what want for our printing needs. Chris has been very patient and easy to work with. We will definitely be coming back .
Thank you for doing a great job on the graduation sign, and thank you for the great customer service.
I called for some quick turn around service requiring manufacturer labels for an urgently needed surgical hospital system. This was very professionally and expeditiously handled and we picked up the printed products the next day. Great service and good job Fritz Brauer, Clinicon Corporation, Oceanside
you guys are great!
Great place and I am so glad I found you all! Great prices, speedy service, and all very well done. The printers are very sharp, clean and accurate regardless of the size of the documents.
The staff at AlphaGraphics are stellar from Chris Weiner, Stu & Gil & Cheryl are a getter done group working seamlessly together to have a better-than-expected completed project.
The customer service and constant contact with Stewart made this project extremely easy. 10/10 would recommend.
Chris is always available for me for all our printing needs. He delivers our products to our office and is always friendly. We love him and the Alphagraphics team!
Stewart made my experience with Alpha Graphics a positive one. The process was smooth and easy and he made sure to keep my updated on my order. The quality of my flyers was perfect. I’ll be sure to use Alpha Graphics for future orders.
It’s been a pleasure working with Chris.
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING AND IDENTITY IN OCEANSIDE, CALIFORNIA
Many companies operate without a brand or branding. They feel that it’s not going to immediately make them any money, so why should they invest in creating and growing it?
The reason is very simple: People remember brands. It sets your business apart from the rest of the pack, from electricians to plumbers to the local mom-and-pop store. It helps your target clients and customers remember you so they will continue to refer you, and patronize you in the future. If you have a brand, then people can also look you up online.
There’s a lot of things that go into a brand…so much so that it’s not going to happen overnight. You need consistent marketing efforts to create and maintain your brand.
At AlphaGraphics, we specialize in helping the local business community with their marketing efforts. No job is too big, or too small. From logo consultation and graphic design, all the way up to setting up and running an email marketing campaign, we’re experts at what we do. We even have our own online web store for you to order promotional products that you can customize for your particular brand.
A good part of any brand is to have a website. Not one of the freebie “DIY” websites, but an actual, professional looking website with professionally written words on it. The reason is that in this day and age, people tend to perform online research of a company before they do business with them.
As such it’s very important to have a professional looking website, not one that looks like a middle school student created it. The words on your website must persuade whomever is reading it to pick up the phone and call you or leave their contact information. If the wording isn’t persuasive, then your website is going to look and feel just like the rest of your competitors: boring, bland and not memorable.
It’s been said many times that the cost of marketing to a current client is a mere fraction of what it costs to land a new one. Regular email marketing to your current list of clients or customers is very important. It not only helps your branding out, but it will drive sales and leads as well. If you don’t have a list to market to, AlphaGraphics can help you out. We will help you set up the mechanism(s) that are required to start and grow a list you can eventually start marketing to.
If you need branding help, but aren’t sure where to start, ask us about our comprehensive branding plan. It will get you up and running in no time. Branding is something that needs to be constantly nurtured and taken care of, so try to set aside a few minutes every week to manage the branding/marketing tasks at hand.
The end result of all the branding work is repeat business from customers and clients who love your service/products and who refer you to their friends, family and co-workers. Branding in a nutshell is the trust that you earn from people.
Give AlphaGraphics a call at (760) 722-1485 or send us an email for all your branding needs. We’ll help you get up and running in no time.