Trade Shows

When you attend a trade show, your booth, signage and printed materials represent your brand. They should grab visitors’ attention and make them want to know more.

Make your booth the talk of the expo with custom trade show materials.

Are your current displays drawing qualified leads to achieve your revenue goals?

AlphaGraphics can help! Our team of marketing professionals can help you develop a strategy that ensures all of your marketing materials present one effective, cohesive message.

Don't settle for a plain trade show booth

Vivid, alluring graphics draw conclusions in viewers’ minds. AlphaGraphics can help your event visuals narrate the right story.

When you attend a trade show, your booth, signage, and printed materials represent your brand. Each visual cue should operate cohesively toward one goal - intriguing visitors enough that they want to know more. Are your current graphics drawing qualified leads to achieve your revenue goals?

We've got you covered

We offer everything to surpass your trade show objectives!

To improve customer interaction and response rates (and make sure the right demographic attends your show), we recommend sending targeted pre-event communications.

Our trade show material options include:

  • Eye-catching signs and promotional banners
  • Professional displays, booths and table covers
  • Custom printed apparel and giveaway items
  • Big, bold signage suitable for indoor or outdoor use
  • Counter cards and name badges
  • Order forms
  • Catalogs, brochures, and manuals
  • Supplemental materials like CDs or DVDs
  • Direct mail and multi-channel campaigns

Some integrated marketing material features include:

  • QR codes
  • Personalized URLs
  • Personalized campaigns

Five tips to rock your trade show

Select a theme. Choose something memorable that relates to your company or sales pitch.

Use special effects and audio/video. Go all out—play a relevant soundtrack, use lighting to highlight key elements, and consider adding a video kit to your display.

Two words… Free stuff. Stock up on logoed promotional items to hand out. Nothing attracts visitors like a free pen, flashlight or backpack.

Try raffles. Include a raffle ticket or a chance to win a high-value incentive in the press kit and pre-show marketing for your event.

Set measurable objectives. Worried that it’s not worth the investment? Send targeted marketing to qualified leads pre-event, and track metrics so you can quantify success after the event.

Trade Show Graphics In Oceanside, NC

If you’ve made the financial commitment to appear at a trade show, now is not the time to skimp out on your graphics and the presentation of your booth. Trade shows can be expensive, but the amount of revenue that is gained makes it well worth it. 

If you’ve ever been to a trade show, you realize that, after a few hours of walking, the booths start to all look the same. Sure, there are recognizable brands and products, but as afternoon draws around and your feet start to hurt, it’s going to take something big to grab your attention. 

This is why getting your trade show graphics done by AlphaGraphics makes so much sense. We have been working with the local business community for over 60 years. We know how to design and create the perfect graphics that will draw in visitors from far and wide. 

What are “graphics” exactly? 

It’s a loose term that can refer to any or all of the following: 

  • Promotional banners and vividly colorful signs.
  • Professional booths, table covers and trade show displays.
  • Massive signage that will work both indoors and out.
  • Brochures, catalogs and manuals.
  • Order forms, promo items.

AlphaGraphics can even help you with your follow-up marketing. When you attend a trade show as an exhibitor, you need to keep in mind that you should be constantly trying to increase the ROI. One great way to do that is to start a marketing list (or add on to the one you currently have). You can offer some sort of free promotion or giveaway if people will leave their business cards in a fish bowl, or you can have AlphaGraphics print up a form that will enable people to leave their contact info and email address. 

After the trade show is over, you can then remarket to these people and follow up on leads as the weeks and months go by. 

Another great way is to direct offline traffic to online websites. Having a mobile optimized website is critical in this day and age. AlphaGraphics can help you design the perfect mobile optimized website that will work on any cell phone or tablet. 

Another way to ensure success at a trade show is to have some marketing materials printed up and then sent to qualified leads. Then after the trade show you can track how well the materials performed and how much revenue they generated. 

Trade show graphics make your booth stand out in a sea of sameness. Partner up with AlphaGraphics and let our expert graphic designers show you how you can razzle and dazzle the trade show visitors and draw in as much foot traffic (and leads/sales) as you can. Give us a call at 760-722-1485 or send us an email and one of our friendly experts will advise you on any questions you may have.

Trade Show Materials In Oceanside, NC

Trade show materials are the most important thing you should consider when renting a trade show booth. The display that you put on should accurately represent and reflect the brand of your company. How well your display looks directly translates into the ROI you should expect to see from the booth investment. 

When it comes to materials, your imagination is the only limit. If you can dream it up, AlphaGraphics can make it come to life. 

Banners, booths and table covers are a great place to start. If you’re on a budget then a table cover can turn an ordinary folding table into a professional place to do business. You can have your company logo and various promotional messages (email, phone, etc.) printed on the cloth. If you want to ratchet it up a notch or two, AlphaGraphics can help you create a stunning and eye-catching booth that will draw in trade show attendees from far and wide. Even if you don’t know exactly what you’re looking for, our expert designers can sit down with you to create the perfect booth or display. 

Name badges and counter cards can help tie everything together. Your employees who are working the trade booth should be wearing name badges with their names, title and company logo on it. Counter cards are also great for advertising specials or the benefits/features of your product or service. They also help make a blank, bland counter top come alive. 

It’s been said that the busier your booth looks, the more people it will attract. People like to gaze and browse when at a trade show. So give them something to gaze at! Be sure to include the URL to your website and other important contact info on any marketing piece you’re having created. If you have a specific display that will most likely get photographed (by attendees with their smart phones), be sure to have AlphaGraphics print your company website, email address and phone number on it.

Direct mail and multi-channel campaigns are excellent ways to turn warm leads into hot ones. As the trade show attendees go back to home and work, how do you keep the conversation going? If you got their address or email you could engage in direct mail marketing or multi-channel campaigns (websites/etc). All of which AlphaGraphics can help you start and grow. 

Are your catalogs, brochures and manuals up to date? If not, send them to AlphaGraphics via our “Send a file” button at the top of the page. We can help you produce vivid and brilliant catalogs, manuals and brochures that will help your clients and customers find what they’re looking for. 

If you’re going to be attending a trade show, give us a call at 760-722-1485 or send us an email and one of our knowledgeable experts will help you design and create the materials that will ensure your next trade show is an enormous success!

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