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1920 Oceanside Blvd. #2
Oceanside, California 92054
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DIRECT MAIL IN A DIGITAL WORLD

When used effectively, direct mail is an integral marketing tactic for connecting with your customers and building brand awareness.

The key to achieving direct mail success, in a rapidly digitizing world is a multi-channel approach  - so you can make the most of your marketing dollars.

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INTEGRATED MARKETING STRATEGY

The AlphaGraphics marketing team can help you develop a direct mail campaign that integrates your direct mail materials with an online component that drives fantastic responses and immediate results. Incorporating personalized URL (PURL) landing pages, QR codes, social media, and email marketing can create a multi-faceted customer outreach strategy which will supercharge your direct mail results.

 

HOW TO MAKE DIRECT MAIL MARKETING WORK FOR YOU:

  • Use the persuasive power of print with personalized mailers
  • Engage customers across multiple channels
  • Make your direct mail campaign trackable
  • Provide measurable results
  • Dramatically improves response rates

WHAT IS DIRECT MAIL?

Direct mail is a marketing strategy that uses a mail service to deliver a custom promotional printed piece to a carefully selected target audience.

DIRECT MAIL MARKETING MATERIALS INCLUDE:

  • Brochures
  • Catalogs
  • Postcards
  • Newsletters
  • Dimensional mailers
  • Flyers
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Are you ready to start getting the attention you deserve? AlphaGraphics has helped thousands of companies with their direct mail efforts. When you partner with us, you are getting expert assitance from industry professionals.

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DIRECT MAIL IN OCEANSIDE, CALIFORNIA

Over the past few years, more and more companies are including direct mail in their annual marketing budgets. With so many other companies focusing their annual budgets on “digital marketing”, those who focus on direct mail have a keen advantage over their competitors.

 

Since the email spam filters are getting really good and aggressive at filtering your message it is becoming increasingly difficult to get your message to your target audience.   This is where direct mail can help.  Even a simple postcard, with expert graphic design, in the mail asking your audience to check their spam box and make necessary adjustments to the filter can compliment your communication strategy.

 

At AlphaGraphics, we’ve helped countless local businesses grow their clientele and sales with direct marketing.  Direct mail doesn’t require 20 years of advertising experience (even though we have over 60). It requires the ability to say the right message to the right audience.

 

Does your business or organization need to target an audience is in a specific area?   Every Door Direct Mail (EDDM) and is a fantastic way for local businesses and organizations to do direct mail without spending a fortune. EDDM does not require a list.  It only requires a selected geographical area that’s serviced by the U.S. Post Office. You will be charged a discounted rate and your mailers will be delivered to every single residence (or business) in that pre-determined geographical area. It’s that simple! EDDM works great for local restaurants and other businesses (especially CPA’s right before tax season starts).

 

We can customize your mailing to include variable printingVariable Data Printing (VDP) automates the direct mail process so that each direct mail piece can look as if it's been expressly designed and printed for that person. It maximizes the relevance of your direct mail piece and drives responses.

 

We can personalize your newsletters too.  Addressing your newsletter with the persons name is a much better way to communicate.  It’s a great way to connect with the person via direct mail.

 

If you’re not sure how to begin, give us a call. We’ll help you choose your audience, select the mailer and we can even help you with the copywriting (which is the art of persuading someone to perform an action via words). We can even mail out the mailers for you so that all you have to do is sit in your office and wait for the phone calls or leads to start pouring in!

 

If you don’t have a list, we can help you create one. We can even make suggestions on the best types of mailers that work for your particular niche or industry. One of the most respected direct marketing experts in the world has suggested that you create your envelopes so that they look like they’re hand written.  If you’re mailing thousands of postcards or envelopes out, this can be challenging. Thankfully there are computer fonts that look just the handwriting of a human (and more importantly will pass the “is this junk mail?” sniff test).

 

The competition for the mail box is almost non-existent in this day and age. By incorporating direct mail into your monthly (or biannual) marketing campaigns, you’ll be able to land new clients, customers and most importantly: their business.

 

There is no better time than now to start a direct mail campaign. You’d be surprised at how well it works in driving new leads and business through your front door. Give us a call at (760) 722-1485 or send us an email and let AlphaGraphics help you get started on your way to direct mail success!

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