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Direct Marketing
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1920 Oceanside Blvd. #2
Oceanside, California 92054
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GET MORE RESPONSES WITH DIRECT MARKETING

Are you speaking your customers’ language? Are your marketing efforts driving results?

If your business hasn’t initiated a comprehensive direct marketing plan yet, you could be missing out on valuable conversion opportunities.

 

The AlphaGraphics marketing team will employ an arsenal of tools to help you showcase all the best that your company has to offer.

 Direct Marketing

WORK WITH US

WHEN YOU WORK WITH US, YOU'LL HAVE ACCESS TO:

  • Strategic consultation
  • Graphic design and copywriting
  • List acquisition
  • Dimensional mail
  • Tracking and monitoring
  • Personalized URLs
  • Order fulfillment
 Direct Marketing

WHY CHOOSE DIRECT MARKETING?

  • It’s flexible and targeted
  • It enables personalized communication
  • It provides measurable, trackable results
  • It improves customer retention and reactivation
  • It allows for efficient lead generation

OUR DIRECT MARKETING SERVICES INCLUDE:

  • Email marketing
  • Cards and invitations
  • Postcards
  • ePublications
  • Promotional items
  • Mobile marketing
  • Envelopes

COMMON QUESTIONS

WHAT IS DIRECT MARKETING?

Direct marketing is a measurable form of advertising targeted to a specific customer demographic. Communications include a clear call-to-action, and provide pre- and post-campaign analytics so you can easily track your ROI.

HOW CAN ALPHAGRAPHICS HELP ME BUILD A CAMPAIGN?

AlphaGraphics can help you identify your target market; build a database of customers and prospects; select the message form best suited for your audience; produce and send your materials, and even help track your marketing campaign results.

Whether you favor a more traditional approach or would like to engage in the latest and greatest technologies, we have the tools and expertise you need to market your organization exactly the way you see fit.

Contact us today to find out more about how direct marketing can benefit your business and generate more response to your campaigns.

DIRECT MARKETING IN OCEANSIDE, CALIFORNIA

Are you ready to turbocharge your sales and customer/client acquisition numbers? If so, then inquire about the direct marketing services that AlphaGraphics offers. We’re more than just a print shop, we have a strong pedigree in direct mail and direct marketing.  We’ve helped countless local businesses over the years get more sales as well as land more clients and customers.

 

If you’ve never done direct marketing before, you’re going to want to sit down and have a strategic consultation with one of our marketing experts. You can’t just jump into direct marketing without first identifying who your target audience is, then having a viable game plan.

 

Once you have your marketing plan in hand, then it’s time to figure out where you’re going to get your list from. Will you use the U.S. Post Offices Every Door Direct Mail (EDDM) service wherein every single residence or business in a pre-defined geographical area will get your mailer? Or will you use a list that you’ve been culminating and cultivating over the past few years? Or will you purchase a list from a vendor?

 

Now you need to determine what you’re going to send. Sometimes it comes down to trial and error. For some industries, a simple postcard performs very well. In other industries, a 2-page sales letter is required for best chances of success.

 

Sometimes dimensional mail works best as it’s very bulky (but not heavy) and generally has a very high open rate.

 

After you’ve figured out your list and what you’re going to mail, now you need to determine your Key Performance Indicators (aka KPI’s). These KPI’s could be the person who receives the mailer picks up the phone and places an order, or it could be the first step in getting them into a funnel. Once you’ve determined your metrics for success, you can then start tracking performance and progress. This is where you’ll figure out your ROI and how we’ll it’s doing. Don’t forget, when it comes to direct marketing, you should always A/B test. This way you can be sure that the method you’re using will give you the very best ROI.

 

Direct mail isn’t the only thing we can help you out with. We can do order fulfillment, graphic design and copywriting as well as email marketing.

 

Postcards, ePublications and mobile marketing are all great ways to advertise your business or services. You can combine online and offline marketing channels to create a cohesive funnel in which you can constantly optimize and tweak so that it will eventually be a massive source of leads and sales for your business.

 

No matter which direct marketing channel you opt for, AlphaGraphics can help you every step of the way. Give us a call at (760) 722-1485 or send us an email and we’ll help answer any questions you may have or set a time to discuss how we can help you grow your business with our direct marketing services!

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