BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
The installation team was very creative in securing the banners to my tent using zip ties and grommets. I was still able to remove the side walls without removing the banners.
Jennifer J. Wear Ever Jewelry
Jay was incredibly helpful and accommodating. I was able to pick up my order within 24 hours.
Chris A. Chris Ashbrook
Mr. Thomas & Ms. Lehman were amazing from start to finish! Not only did Mr. Thomas work with me post closing hours to help flesh out my project, I had a quote in hand the next morning. They were able to add a last minute detail I didn't expect & worked with me on materials to help keep within my budget. When I met the staff in person to pick up my order, they were professional, courteous, & all around lovely people! I cannot wait to work with them again on future projects!
Lauren H. Adults with Jobs LLC
Easy to work with, friendly and very helpful. No job too small and very quick to present the end product.
Joelle R. Joelle Ramsey
Everyone was very accommodating, knowledgeable, and helpful in getting our wedding cards printed and ready for shipment! We greatly appreciate the quality (and speed) of the work.
Rahsaan W. Rahsaan Williams
as always, great printing production, good contacts and following of instruction, and a response staff.
Harry P. Harry Pugh
We appreciate the quick and easy manner in which we can communicate and share with you and your team.
Julie W. J.D. Ireland Interior Architecture + Design
Extremely satisfied with the final product and quality of service - friendly, professional, responsive, and timely. I highly recommend Alphgraphics.
Robert P. Robert Protosevich
I LOVE working with AlphaGraphics and recommend them to friends and colleagues. The quality of work is always high, the turnaround time is fast, and the pricing can't be beat.
Mary K. Mary Kadera
`Small order with specific stock. Done well. Done fast. Thanks
David F. David Foresman
I was extremely satisfied with the service and grateful for the last minute accommodations that Jay and his team at AlphaGraphics provided to me. Without their assistance, we wouldn't have been able to submit a potentially multi-million dollar proposal. One of their print technicians even caught an error on one of the proposal documents that could have very likely led to a disqualification if we would have submitted it that way. Fortunately, we were able to fix it on the fly and get it reprinted. I will definitely use AlphaGraphics for my print needs again!
Heather S. Tidal Basin
Very friendly & prompt service from Anna and the final product is perfect.
Darin B. Darin Buor
Anna was amazing! Alphagraphics gets things done correctly and efficiently. Highly recommend!
Shaghayegh M. Alexandria Dental Arts
Great working with Alpha Graphics. The product was perfect.
Jenny M. Carr Workplaces Diagonal Road Alexandria
Simple and easy!
Neil C. Neil Culbertson
Anna was wonderful and worked diligently to get our orders to us in the timeframe we needed.
Morgan R. Carr Workplaces Union Street Alexandria
Jay and Alma were really great in assisting us through the whole process. We are very happy with the outcome.
Anna S. Valluvan Tami Academy
Alphagraphics worked with us to make sure we provided the files that were needed for the proofs. They made everything easy and the turnaround was fast!
Rosie W. THE SCHOLARSHIP FUND OF ALEXANDRIA
you guys were great - using you everytime i'm in town!
Sto L. sTo Len Artist
Your customer service is fantastic and the end product is stunning.
Leslie A. INDEP INSURANCE AGENTS OF AMER
Working with Jay is Great. His customer service skill are fabulous.
Joe S. c3m
effecient ,frienly and fast
Deisy R. Deisy Rivas
Alpha Graphics’ top-notch service and talented graphics design team delivered a timely and superb product. I can’t imagine going anywhere else for personal and professional projects. Martha S.
Martha S. Martha Santaella Sud
Anna was so nice and helpful. She told me my picture was wrong and would appear wrong on my label, I didn’t know how to fix it so she took it upon herself to fix it. That’s what I call excellent customer service. Thank you for your help.
Candace M. Candace McKee
The task was to reproduce a small vintage Jaguar grease gun instruction sheet to precise measurements and color. Unfortunately, AlphaGraphics was unable to get the color and paper combination correct.
Bud M. Bud Marston
I have personally dealt with Alphagraphics on several occasions and solicited their graphics assistance not less than 5 times. The staff is professional, courteous and responsive. The products are professional, clear and provide value.
Kevin B. Kalman & Company Inc.
Amazing turn around time and so helpful!
Courtney B. Arlington Academy of Hope
I needed rush job turned around in 20 hours and they did it in 6! They are AMAZING!!!! Great job!!!
Lyndsey M. CSI DMC
Thank you so much for offering the 6th grade elementary school promotion lawn signs - especially during this unusual year. It is a wonderful way to recognize the accomplishments that this age group has achieved when they are also missing out on their own respective celebratory events and traditions.
Sheryl A. Sheryl Arenholz
I have been a customer for over 10 years & each time Alphagraphics goes above & beyond & it is much appreciated.
Mark C. Andcott
Was delighted with the design and quality of the finished banner. Thank you!
Anne M. Anne McKenzie
Anna was so helpful, like an artist, in helping me to develop my item, which included a picture, logo, and words.
Carolina M. Carolina Morgan
I really appreciate your willingness to handle my last minute project! You guys were instrumental in making my event everything I wanted it to be. Thank you!
Gretchen M. Gretchen Moss
Another excellent print job, great product, and faster than normal quick service.
Harry P. Harry Pugh
I can’t believe how quick and easy the ordering process was. And my sign looked perfect!
David B. David Borak
Alma was very accommodating,knowledgeable and professional.
Phil Silk-wood LLC
I appreciate the prompt response and early completion of the project.
Joseph L. L & F - Fairfax Joe Labow
The project was small, but Alma communicated with me very quickly about the process and it came out great! I know I will be coming back for more projects!
Kerry F. Kerry Flanagan Designs
Thank you so much I love my business cards.
Eboni P. Balloons by Eboni
The signs were perfect. Exactly what we wanted and super fast to deliver!
Sheena R. Alexandria Restaurant Partners
I loved that my order was on a shelf outside. I didn't even need to touch a door!
Lisa J. ALEX TUTORING CONSORTIUM
Very professionals, good quality products
Hilonka M. Arlington Free Clinic
Excellent, fast service.
Julia R. Michigan Physical Therapy Association
I was very pleased with your service and assistance. I hadn’t gotten anything printed in a long time. Charlie was very understanding and helpful, and the rehearsal party invitation came out beautifully and early. Unfortunately, the wedding has now been postponed because of Covid 29.
Sharon S. Sharon Sachs
AG staff was great to work with - very helpful, especially given my short turn around printing requests. Plus, I really appreciated the delivery service!
Amy M. Public Lands Alliance
Excellent service every time. Excellent product every time. Thank you for all your help!!!
Natasha K. Holiday Inn & Suites National Airport
I've dealt primarily with Anna, and she is an absolute gem. She personifies customer service - she is responsive, helpful, resourceful, and offers solutions that fit my needs and help control my costs. I trust her guidance, and your shop always delivers as promised and on time.
Kellyanne G. Commuter Rail Coalition
Alma is the best! so helpful and easy to connect with
India T. The Campagna Center
I appreciate working with you guys for many reasons, but because we've been working with you for several years, you have our prints on file which makes life easier for us; thanks a lot.
Yolanda S. Operation Understanding DC
I have always used services at Alphagraphics and I must say I am very satisfied with the level of professionalism and on time delivery.
Benson A. Avalon First & M
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.