BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Great service. I couldn't believe how quickly my order was processed. Finished product looks amazing.
Trae L. OTBPA - Old Town Business Partners Association
The AlphaGraphics team was very patient with our many changes and provided a quick turn around with printing our business cards.
Monique E. AMER COUNCIL TEACHING FOREIGN LANGUAGE
Our national veterans' groups have been doing business with Alphagraphs in Alexandria for well over a decade; they are truly Amazing in designing and printing at reasonable prices. A+
Brian H. Circle of Friends
Alma is always great to work with as well as the entire staff at Alphagraphics.
Alesia J. White House Gifts
Always friendly. Able to meet tight schedules. Quality outstanding.
Ruby W. RailPros Field Services
Lamont W. Macedonia Baptist Church
Perfect ! Thanks to Alma , so much compassion!
Rhonda E. Rhonda Elsmore
Quality printing. Fast service
Natasha K. Holiday Inn & Suites National Airport
Your responsiveness, care, and adherence to deadlines is great
Laurie W. Laurie Wilkison
The process of getting my order was very simple and the cost was reasonable.
Isabella D. NOYS - National Organization for Youth Safety
Went above and beyond on a last minute request!
Orion T. REDPEG Marketing
always have a great experience there with you on every job we put together !
David M. GOLD WORKS #1725
Outstanding response to our project needs! I highly recommend Alpha Graphics for full service marketing.
Carol S. OTBPA - Old Town Business Partners Association
I work with Alma and she is always helpful and patient with me. The work is always professional and complete.
Ann N. Rebuilding Together Alexandria
The booklets looked fabulous and everyone appreciated them. I appreciate the plastic front and back covers that were also provided.
Sally B. Act for Alexandria
We are extremely pleased with the services offered by Jay and his TEAM at Alphagraphics! We now have a customized solution that is fast, flexible and efficient! Thanks!
Frank F. SERVPRO
This is the second time I've asked you to make and assemble a portfolio on fairly short notice, and you have delivered both times with a high quality product. Much appreciated!
Eric C. Eric Childs
Jay and Alma were on top of everything. An outstanding team! Great work and service with a smile.
Scott F. MARKETING GENERAL INC. 1393
Got everything to me very quickly and it was great quality, exactly what I was looking for!
Elizabeth T. Elizabeth Thornton
Lenora is AMAZING!! She gets back in a timely manner and answers questions respectfully.
Michelle P. Phoenix House of the Mid-Atlantic
Candace is so great to work with and so easy! Love the customer relationships you guys manage!
Alexandra B. PotomacRiver Holdings
Great Service. Quick and accurate turnaround on brochures
Randy W. NiteBite
The Alphagraphics team is responsive and easy to work with. Their system to review proofs and provide feedback is easy to use and enables us to feel confident in the final product we will receive.
Lindsay P. ROBBINS-GIOIA Suite 200
Candace is always very helpful and accommodating!!!
Audrey E. Culmen International, LLC
I am very pleased with the out come. Minute Man Press could not accommodate the job required, they recommended you. I was impressed the moment I walked in. Lenora's personality personified your establishment her attention to what I requested gave me confidence that Alphagraphics was up to task. I felt I didn't need to seek any other repograhpic provider. My recipients liked them as well I requested another order. Thank you and good fortune for your future. Robert Jones
Elder R. Elder Robert Jones
Great service and Great Staff. Helped with the layout of my business card and I was really impressed with the first proof.
Charles R. GoldenRhodes, LLC
I have never had any major issues with AlphaGraphics. They are always implementing the true meaning of customer service and I would recommend them to anyone and have.
Sam S. AMER COUNCIL TEACHING FOREIGN LANGUAGE
Alma was just terrific with her design insights and kind service.
Jeanne B. BeneSteps
Very pleased with the printing that was done. Lenora has been very helpful in guiding us in the right direction towards our printing projects.
Maryann H. Maryann Hazel-Jackson
Everything turned out great! We had lots of updates and Candace and Jay were super patient with me!!
Jessica A. TRURO HOMEOWNERS ASSN
I appreciate your fast service as most of my mailings are time sensitive.
Joe L. L & F - Annandale Joe Labow
Easy to work with and great attention to detail. Very satisfied.
Patricia S. Catholic Diocese of Arlington
Candace made our order process very easy!
Laura W. Amer Soc of Appraisers
Always responsive to our requirements. Customer service and interface is A+.
William A. Kiwanis Club of Alexandria
Candace was great to work with. Very responsive and kept the project moving along in order to meet our client's deadline.
Cyndi W. ARF - The Ammonia Refrigeration Foundation
Thank you for your quick turnarounds, and great customer service!
Maha H. Posh Salon & Spa
Staff was professional and the product was top quality.
Dotty T. SYC Virginian Elite Tournament
Very friendly and helpful staff.
Jennifer K. Inspirelit
All the staff, especially Candace has been extremely nice, professional and polite. It is very pleasant experience to go into your facility and greeted with expertise.
Chae M. Culmen International LLC
Great service and very quick. We needed it within a few days and you were able to deliver a superior product early and for a great price.
Sharon M. ROTARY CLUB OF ALEXANDRIA
Lenora was fabulous to work with!
Mary S. Historic Alexandria Foundation
I have been dealing with Alphagraphics for a little over a year now. They are my only choice for all of my printing service needs.
Customer J. Baron James
Always a pleasure working with Alphagraphics!
Mark C. Andcott
Great personalized service, thank you!
Stephanie V. Woodson High School
Jay and his Alphagrahics team always have been professional, reliable, and accommodating, which is why Alphagraphics of Alexandria is the "go to" printer for so many businesses.
Peter B. OTAC
Alphagraphics delivers high quality at a competitive price, with lots of personal attention making sure our needs are met.
Dawn B. CESJ
Beautiful graphic and quick turn around
Marcia S. Marcia Shooshan
Appreciated that you were able to produce a large banner (8'x8') in-house for a quick turnaround time and that your designer was very responsive to our feedback on the layout and created exactly what we had envisioned. The final product looked great!
Kim G. Frolick Dogs
My conference poster looked fantastic thanks to Alphagraphics! Lenora was extremely helpful!
Elizabeth P. Trinity Washington University
You were extremely responsive to a rush order - and the finished product was exactly what we needed!
Mary L. SENIOR SERVICES OF ALEX 1525
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.