BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
I've dealt primarily with Anna, and she is an absolute gem. She personifies customer service - she is responsive, helpful, resourceful, and offers solutions that fit my needs and help control my costs. I trust her guidance, and your shop always delivers as promised and on time.
Kellyanne G. Commuter Rail Coalition
Alma is the best! so helpful and easy to connect with
India T. The Campagna Center
I appreciate working with you guys for many reasons, but because we've been working with you for several years, you have our prints on file which makes life easier for us; thanks a lot.
Yolanda S. Operation Understanding DC
I have always used services at Alphagraphics and I must say I am very satisfied with the level of professionalism and on time delivery.
Benson A. Avalon First & M
Alphagraphics has provided fantastic service to my small business.
Cecilia R. Training and Development Resources LLC
Shipped quickly and accurately.
Freda D. Amer Soc Appraisers - Tennessee
The service was very prompt, The personnel are easy to communicate with.
Joseph L. L & F - Fairfax Joe Labow
The product was perfect - very professional. Exactly what my client needed!
Peggi P. Peggi Phelps
Thank you for your help yesterday. I appreciate your last-minute efforts to get my project finished before the opening reception at The Art League. The vinyl letters looked great on the wall and helped make an excellent first impression for my art exhibition. I look forward to working with you again in the future.
Matthew H. Matthew Harwood
Fantastic customer service! Thank you!!
Erik S. McKinley School PTA
My last minute order was processed on time and allowed me to have visual media for my event. I was extremely pleased with the service provided! I will definitely be a repeat customer!
Erica M. Curve by Curnel
I appreciate that AG is always willing to work with me on meeting short deadlines.
Rachel W. Arlington Philharmonic
Always count on Alphagraphics to do a wonderful job on all our print jobs. Alma takes such great care of us and I appreciate her attention to detail. Jay, thank you for all you do to make us look good!
Janice C. ServiceMaster Clean
Top notch service. I spoke with the rep (Alma) who answered all my questions and was very helpful. The electronic submission and proof review process worked seamlessly. The price was fair and competitive. The timeline was better than I had expected. I highly recommend alpha graphics.
Daniel T. Walk in sales
AlphaGraphics has been more than efficient on all projects that we have worked together (at least 5 in the last 3 months). Quality-phenomenal and customer service-exceptional! Thanks for making my job easy!!! Shelley
Shelley M. GBTA Global Business Travel Association
Jay was awesome. He happily and peacefully went in early to rush my order to me when I messed up the date I needed it by. When the signs got there, they were gorgeous. I highly recommend Jay and his crew. Price was right, too.
Suz R. Suz Redfearn Photography
I came in a bit nervous on the timing it would take to fulfill my order ( as i needed it done in two days) but service was very quick and I got everything I needed a day early!
Kelsey G. Kelsey Garcia
Alphagraphics is the best at creating beautiful and professional printed materials. Patient, creative, and punctual.
Lisa J. ALEX TUTORING CONSORTIUM
Alma is the best!
Kelly G. American Council of the Blind
Great print, wonderful colors - great service!
Stephany S. Lucky Dog Animal Rescue
Alma could not have been more helpful in executing the work that needed to be done on our project in such a short and limited time period. Her efficiency and follow through were exemplary.
Rema Bread & Chocolate
Jay and Anna are awesome to work with.
Meredith M. AMER SOC of APPRAISERS
Very fast turnaround and beautiful final product! They're always responsive and helpful.
Devon M. Trout Unlimited
Wonderful experience with a terrific product and customer service. And the price was phenomenal for the level of service received.
Terra D. WinCo Fundraising
Anna Lehman was professional, responsive and timely. She is very competent and a great representative of your company.
John B. CONNOR JOHN
As always, service was great, and fast!
Heather O. AMER WIRE PRODUCERS ASSN.
super fast response via web submission; super fast turn-around, and beautiful work. reasonable price too!
Heron W. Heron Weidner
Flexible, friendly, engaged, and efficient.
Gregory C. The International Society for the Imperial Ethiopian Orders
Anna and Alma are wonderful!!
Frank F. SERVPRO
Thank you for giving us the credit from the last order-- everything looked good this time :)
Kate M. Lucky Dog Animal Rescue
Jay and his team do a tremendous job to ensure our clients traveling to Alexandria and the surrounding area are taken care of...thank you!
Scott W. AlphaGraphics Central San Diego
Alma very helpful in getting project done.
Hallie T. Tanta-Cove Garden Club
Alma is literally the best!
David T. Conrad Washington DC Hotel
I appreciate the support your staff offers.
Jennifer K. Inspirelit
We had an urgent order and they helped us turn it around on time! Jay was very helpful, great at communication, and easy to work with.
Courtney S. Agile Transformation
We had a little confusion that caused us to get the wrong material. I think that blame falls on both of us. But you all doing everything to get the right material to us. And I appreciate that. Thank you!
Ronzo H. NATL SOC OF ACCOUNTANTS 1131
The print job alpha graphics did for me was perfect in every way.
Joseph R. Joseph Ramsey
I appreciate Jay's coming to my office to walk through what the project entailed, and Sibie had excellent follow-up to make sure it was delivered on time.
Anne-Marie M. Catholic Diocese of Arlington
Francis P. Jhoon Rhee Tae Kwon Do
Anna was very helpful, explained the process thoroughly, and was also friendly. The turnaround was good, and I got what I needed without trouble.
Eric S. ARF - The Ammonia Refrigeration Foundation
Alphagraphics has always been my "go to" for quality printing. The staff is top-notch for helping our dreams become reality. Looking forward to use their expertise again soon!
Brian W. BRIAN WASHINGTON ENTERPRISES
AlphaGraphics is absolutely superb! Alma is delightful and so communicative. The business cards I had printed were exactly what I had in mind, and my service was wonderfully fast!
Esther L. Esther Lee
Anna was terrific - very responsive and flexible. Your team was great at producing some boards last-minute for us with little notice. The quality of the work was excellent.
Susan M. Alexandria Renew Enterprises
Whether dealing with Alphagraphics' staff, or Jay Thomas personally, I always feel I'm treated like the only customer they have. Their prices are the most competitive out there and their final printed pieces are flawless. (And I'm very picky!) Alphagraphics has always been a printer I can count on---on all fronts: customer service, price, and quality.
Kathy B. AURA CREATIVE GRAPHICS
Great working with Jay and his team, as always.
Max D. Counterpart International
The woman I worked with was extremely responsive and seemed to care. Although that seems like a low bar, it’s not. She was great and I will be back based on her service level more than anything else.
Brian K. Delta Dental
Anna was absolutely amazing. I will defiantly recommend you guys.
Wanda T. George Washington Middle School
The price was unbeatable, the customer service extremely responsive, and the end product looks terrific. Thank you, Alphagraphics!
Mary K. Center for Inspired Teaching DC
as always, excellent printing job and fast service
Harry P. Harry Pugh
Alma was great and responsive to my questions, turn around time is always great.
Lucy B. Premium Title LLC
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.