BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
I have personally dealt with Alphagraphics on several occasions and solicited their graphics assistance not less than 5 times. The staff is professional, courteous and responsive. The products are professional, clear and provide value.
Kevin B. Kalman & Company Inc.
Amazing turn around time and so helpful!
Courtney B. Arlington Academy of Hope
I needed rush job turned around in 20 hours and they did it in 6! They are AMAZING!!!! Great job!!!
Lyndsey M. CSI DMC
Thank you so much for offering the 6th grade elementary school promotion lawn signs - especially during this unusual year. It is a wonderful way to recognize the accomplishments that this age group has achieved when they are also missing out on their own respective celebratory events and traditions.
Sheryl A. Sheryl Arenholz
I have been a customer for over 10 years & each time Alphagraphics goes above & beyond & it is much appreciated.
Mark C. Andcott
Was delighted with the design and quality of the finished banner. Thank you!
Anne M. Anne McKenzie
Anna was so helpful, like an artist, in helping me to develop my item, which included a picture, logo, and words.
Carolina M. Carolina Morgan
I really appreciate your willingness to handle my last minute project! You guys were instrumental in making my event everything I wanted it to be. Thank you!
Gretchen M. Gretchen Moss
Another excellent print job, great product, and faster than normal quick service.
Harry P. Harry Pugh
I can’t believe how quick and easy the ordering process was. And my sign looked perfect!
David B. David Borak
Alma was very accommodating,knowledgeable and professional.
Phil Silk-wood LLC
I appreciate the prompt response and early completion of the project.
Joseph L. L & F - Fairfax Joe Labow
The project was small, but Alma communicated with me very quickly about the process and it came out great! I know I will be coming back for more projects!
Kerry F. Kerry Flanagan Designs
Thank you so much I love my business cards.
Eboni P. Balloons by Eboni
The signs were perfect. Exactly what we wanted and super fast to deliver!
Sheena R. Alexandria Restaurant Partners
I loved that my order was on a shelf outside. I didn't even need to touch a door!
Lisa J. ALEX TUTORING CONSORTIUM
Very professionals, good quality products
Hilonka M. Arlington Free Clinic
Excellent, fast service.
Julia R. Michigan Physical Therapy Association
I was very pleased with your service and assistance. I hadn’t gotten anything printed in a long time. Charlie was very understanding and helpful, and the rehearsal party invitation came out beautifully and early. Unfortunately, the wedding has now been postponed because of Covid 29.
Sharon S. Sharon Sachs
AG staff was great to work with - very helpful, especially given my short turn around printing requests. Plus, I really appreciated the delivery service!
Amy M. Public Lands Alliance
Excellent service every time. Excellent product every time. Thank you for all your help!!!
Natasha K. Holiday Inn & Suites National Airport
I've dealt primarily with Anna, and she is an absolute gem. She personifies customer service - she is responsive, helpful, resourceful, and offers solutions that fit my needs and help control my costs. I trust her guidance, and your shop always delivers as promised and on time.
Kellyanne G. Commuter Rail Coalition
Alma is the best! so helpful and easy to connect with
India T. The Campagna Center
I appreciate working with you guys for many reasons, but because we've been working with you for several years, you have our prints on file which makes life easier for us; thanks a lot.
Yolanda S. Operation Understanding DC
I have always used services at Alphagraphics and I must say I am very satisfied with the level of professionalism and on time delivery.
Benson A. Avalon First & M
Alphagraphics has provided fantastic service to my small business.
Cecilia R. Training and Development Resources LLC
Shipped quickly and accurately.
Freda D. Amer Soc Appraisers - Tennessee
The service was very prompt, The personnel are easy to communicate with.
Joseph L. L & F - Fairfax Joe Labow
The product was perfect - very professional. Exactly what my client needed!
Peggi P. Peggi Phelps
Thank you for your help yesterday. I appreciate your last-minute efforts to get my project finished before the opening reception at The Art League. The vinyl letters looked great on the wall and helped make an excellent first impression for my art exhibition. I look forward to working with you again in the future.
Matthew H. Matthew Harwood
Fantastic customer service! Thank you!!
Erik S. McKinley School PTA
My last minute order was processed on time and allowed me to have visual media for my event. I was extremely pleased with the service provided! I will definitely be a repeat customer!
Erica M. Curve by Curnel
I appreciate that AG is always willing to work with me on meeting short deadlines.
Rachel W. Arlington Philharmonic
Always count on Alphagraphics to do a wonderful job on all our print jobs. Alma takes such great care of us and I appreciate her attention to detail. Jay, thank you for all you do to make us look good!
Janice C. ServiceMaster Clean
Top notch service. I spoke with the rep (Alma) who answered all my questions and was very helpful. The electronic submission and proof review process worked seamlessly. The price was fair and competitive. The timeline was better than I had expected. I highly recommend alpha graphics.
Daniel T. Walk in sales
AlphaGraphics has been more than efficient on all projects that we have worked together (at least 5 in the last 3 months). Quality-phenomenal and customer service-exceptional! Thanks for making my job easy!!! Shelley
Shelley M. GBTA Global Business Travel Association
Jay was awesome. He happily and peacefully went in early to rush my order to me when I messed up the date I needed it by. When the signs got there, they were gorgeous. I highly recommend Jay and his crew. Price was right, too.
Suz R. Suz Redfearn Photography
I came in a bit nervous on the timing it would take to fulfill my order ( as i needed it done in two days) but service was very quick and I got everything I needed a day early!
Kelsey G. Kelsey Garcia
Alphagraphics is the best at creating beautiful and professional printed materials. Patient, creative, and punctual.
Lisa J. ALEX TUTORING CONSORTIUM
Alma is the best!
Kelly G. American Council of the Blind
Great print, wonderful colors - great service!
Stephany S. Lucky Dog Animal Rescue
Alma could not have been more helpful in executing the work that needed to be done on our project in such a short and limited time period. Her efficiency and follow through were exemplary.
Rema Bread & Chocolate
Jay and Anna are awesome to work with.
Meredith M. AMER SOC of APPRAISERS
Very fast turnaround and beautiful final product! They're always responsive and helpful.
Devon M. Trout Unlimited
Wonderful experience with a terrific product and customer service. And the price was phenomenal for the level of service received.
Terra D. WinCo Fundraising
Anna Lehman was professional, responsive and timely. She is very competent and a great representative of your company.
John B. CONNOR JOHN
As always, service was great, and fast!
Heather O. AMER WIRE PRODUCERS ASSN.
super fast response via web submission; super fast turn-around, and beautiful work. reasonable price too!
Heron W. Heron Weidner
Flexible, friendly, engaged, and efficient.
Gregory C. The International Society for the Imperial Ethiopian Orders
Anna and Alma are wonderful!!
Frank F. SERVPRO
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.