BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
The price was unbeatable, the customer service extremely responsive, and the end product looks terrific. Thank you, Alphagraphics!
Mary K. Center for Inspired Teaching DC
as always, excellent printing job and fast service
Harry P. Harry Pugh
Alma was great and responsive to my questions, turn around time is always great.
Lucy B. Premium Title LLC
Anna was terrific to work with. Our final programs exceeded our expectations.
Kylie M. Local Motion Project
Anne was wonderful. We kept needing to make changes. She was so patient and still managed to have it ready when we needed it. You guys are awesome. We had the same experience last year with Alma. Which is why I came back. You are very accommodating and patient with this all volunteer organization that sometimes don't know exactly what we want and need some hand holding.
Sharon M. ROTARY CLUB OF ALEXANDRIA
Alma and Jay are wonderful to work with. They always turn things around for us in a timely manner and are very responsive.
Meggie M. Bradley Patrick Group LLC
We have worked with Alma and the Alphagraphics team for years now and the quality of work and service they provide will have us keep going back to them.
Gina B. COLUMBIA CAPITAL #1757
Good business to deal with. 10/10.
Dang N. Hayat Brown LLC
You all are always top-notch. I normally work with Alma, however she was on PTO and I worked with Jay and Sibie. Sibie was equally great. In fact, she realized after I picked up my boxed printed materials that some of the items were accidentally not included in my box. She drove to my house and dropped them off. Now that's service!
Jennifer S. SMITH FAIRFIELD #1680
I have worked with AlphaGraphics across the nation. Your center stands out from most I have used. Your response and communication was excellent and the final product was exactly as required and was delivered ahead of time. Thank you!
Kyle H. AlphaGraphics us 004
Alma is great! Responsive, courteous, really appreciate the fantastic customer service I always get with AlphaGraphics.
Cyndi W. Hudson Studio
The poster was great; I was worried about the pictures being stretched out or blurry, but they were not.
Elizabeth P. Trinity Washington University
Alphagraphics worked very patiently w/ me as I went back / forth on the tweaks to the card layout.
Tom H. Circinus
Not only was the final product beautiful, it was a pleasure working with Anna Lehman. She was very helpful and worked with me in getting the printing job done correctly and on time. She is a real asset to your business, and I will definitely use AlphaGraphics for all my printing needs.
Millie S. St. Andrew and St. Margaret of Scotland Anglican Catholic Church
Jay and his team are always helpful and accommodating of all requests.
Danielle S. Caryberry
Jay and his team always provide unusually professional and prompt service, including last minute requests and going above and beyond.
Peter B. Living Legends of Alexandria
Alphagraphics is my "go to" for the print jobs we need in our church office.
Clara L. Macedonia Baptist Church
Great service. I couldn't believe how quickly my order was processed. Finished product looks amazing.
Trae L. OTBPA - Old Town Business Partners Association
The AlphaGraphics team was very patient with our many changes and provided a quick turn around with printing our business cards.
Monique E. AMER COUNCIL TEACHING FOREIGN LANGUAGE
Our national veterans' groups have been doing business with Alphagraphs in Alexandria for well over a decade; they are truly Amazing in designing and printing at reasonable prices. A+
Brian H. Circle of Friends
Alma is always great to work with as well as the entire staff at Alphagraphics.
Alesia J. White House Gifts
Always friendly. Able to meet tight schedules. Quality outstanding.
Ruby W. RailPros Field Services
Lamont W. Macedonia Baptist Church
Perfect ! Thanks to Alma , so much compassion!
Rhonda E. Rhonda Elsmore
Quality printing. Fast service
Natasha K. Holiday Inn & Suites National Airport
Your responsiveness, care, and adherence to deadlines is great
Laurie W. Laurie Wilkison
The process of getting my order was very simple and the cost was reasonable.
Isabella D. NOYS - National Organization for Youth Safety
Went above and beyond on a last minute request!
Orion T. REDPEG Marketing
always have a great experience there with you on every job we put together !
Regina M. GOLD WORKS #1725
Outstanding response to our project needs! I highly recommend Alpha Graphics for full service marketing.
Carol S. OTBPA - Old Town Business Partners Association
I work with Alma and she is always helpful and patient with me. The work is always professional and complete.
Ann N. Rebuilding Together Alexandria
The booklets looked fabulous and everyone appreciated them. I appreciate the plastic front and back covers that were also provided.
Sally B. Act for Alexandria
We are extremely pleased with the services offered by Jay and his TEAM at Alphagraphics! We now have a customized solution that is fast, flexible and efficient! Thanks!
Frank F. SERVPRO
This is the second time I've asked you to make and assemble a portfolio on fairly short notice, and you have delivered both times with a high quality product. Much appreciated!
Eric C. Eric Childs
Jay and Alma were on top of everything. An outstanding team! Great work and service with a smile.
Scott F. MARKETING GENERAL INC. 1393
Got everything to me very quickly and it was great quality, exactly what I was looking for!
Elizabeth T. Elizabeth Thornton
Lenora is AMAZING!! She gets back in a timely manner and answers questions respectfully.
Michelle P. Phoenix House of the Mid-Atlantic
Candace is so great to work with and so easy! Love the customer relationships you guys manage!
Alexandra B. Amify - PotomacRiver Holdings
Great Service. Quick and accurate turnaround on brochures
Randy W. NiteBite
The Alphagraphics team is responsive and easy to work with. Their system to review proofs and provide feedback is easy to use and enables us to feel confident in the final product we will receive.
Lindsay P. ROBBINS-GIOIA Suite 200
Candace is always very helpful and accommodating!!!
Audrey E. Culmen International LLC
I am very pleased with the out come. Minute Man Press could not accommodate the job required, they recommended you. I was impressed the moment I walked in. Lenora's personality personified your establishment her attention to what I requested gave me confidence that Alphagraphics was up to task. I felt I didn't need to seek any other repograhpic provider. My recipients liked them as well I requested another order. Thank you and good fortune for your future. Robert Jones
Elder R. Elder Robert Jones
Great service and Great Staff. Helped with the layout of my business card and I was really impressed with the first proof.
Charles R. GoldenRhodes, LLC
I have never had any major issues with AlphaGraphics. They are always implementing the true meaning of customer service and I would recommend them to anyone and have.
Sam S. AMER COUNCIL TEACHING FOREIGN LANGUAGE
Alma was just terrific with her design insights and kind service.
Jeanne B. BeneSteps
Very pleased with the printing that was done. Lenora has been very helpful in guiding us in the right direction towards our printing projects.
Maryann H. Maryann Hazel-Jackson
Everything turned out great! We had lots of updates and Candace and Jay were super patient with me!!
Jessica A. TRURO HOMEOWNERS ASSN
I appreciate your fast service as most of my mailings are time sensitive.
Joeseph L. L & F - Fairfax Joe Labow
Easy to work with and great attention to detail. Very satisfied.
Patricia S. Catholic Diocese of Arlington
Candace made our order process very easy!
Laura W. Amer Soc of Appraisers
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.