Email Marketing

Craft a successful email marketing campaign that provides recipients with personal, meaningful content that builds trust in your brand.

Connect with your customers using email marketing

Email marketing is an inexpensive way to nurture current and potential customer relationships. But with so many messages exchanged daily, how can you get your message across?

Your customers, just like you, are looking for value. Are your emails meeting the needs of your subscribers? By meeting a need - whether by inspiring, teaching or offering discounts - you’re fostering relationships with customers and enticing them to do business with you.

Email marketing campaign services

  • Template design and coding
  • Concise copywriting
  • Targeted lists
  • Reporting and tracking
  • Cross-media marketing
  • Personalized URLs

Common questions

What is email marketing?

Sent via an email program, your message can be the first thing your customers see in their in-box. Email marketing is a great way to promote events, special deals, and provide valuable content. This may include newsletters, specials, updates, press releases, and surveys.

How will it help my business?

Email marketing enables you to reach more customers in less time, driving sales, and improving brand awareness. Like all marketing tactics, it is most effective when used as part of an integrated plan that includes a variety of strategies.

Which services work well with email marketing?

  • Social media
  • Whitepapers
  • ePublications
  • Direct marketing
  • Variable maps

Tips to increase click-through rates

  • Have a voice. Write in a conversational, respectful voice, like a friend
  • Personalize. Incorporate personalization via variable data
  • Add value. Promise something your subscribers want
  • Stay on topic. Keep your emails lean and to-the-point
  • Troubleshoot. Tell them how you’ll help them avoid or solve a problem
  • Reward. Reward recipients for reading—offer tips or incentives

Value Of Email Marketing In Alexandria, VA

Earning a space in the valuable real estate of someone's inbox is pretty great. Earning a space in every inbox is even better.

Today's customers are online nearly 24/7. Their inbox is at their fingertips on a smartphone, and mobile integration allows for a broad range of call to actions.

It's no wonder email marketing is becoming one of the most common practices of marketing used today. It is cost-effective, easy to track, and fully customizable to broad audiences. But another benefit of email marketing is its mobile-friendly optimization. Rather than printing coupons, customers can easily get directions to a business directly from its email message - perfect for finding local businesses in Old Town Alexandria or Arlington.

ENewsletter Template Design

Do you send out a monthly eNewsletter? If you aren't getting the responses you hoped for, it might be time to rethink your design.

We can create a mobile responsive design that is entirely unique to your business. From brand colors and fonts, to customized layouts and graphics. We can even write your emails for you and manage the entire campaign!

Ready to get starting with an email marketing campaign from AlphaGraphics of Alexandria?

Contact us!

Support your email marketing with our list aquisition services.

Let us help you get started