Flyers and Newsletters
In marketing, there’s an old saying: “Go where your audience is—and your competitors aren’t.”
Many companies are now using printed flyers and newsletters as a marketing tool. While their competitors are sending out email blasts and blog posts—these businesses have a captive audience as they mail out their newsletters to the homes and offices of their customers.
“Sounds like a great idea—but I don’t have the time nor expertise to write like that.”
At AlphaGraphics of Alexandria and Arlington, we offer expert design and copywriting services to provide you with a professionally designed and written newsletter or flyer.
Trader Joe’s has seen great success with their Fearless Flyer. They have a signup page on their website and physical copies of the latest flyer near the front door. Every few months, they also mail it out to every house in the neighborhood.
Suppose you own a restaurant or oil change shop. Have a newsletter or flyer printed up that offers coupons along with hints and tips (“how to make a good spaghetti sauce” or “how to determine if you need an oil change”).
Then use Every Door Direct Mail (EDDM) from the U.S. Post Office to blanket nearby homes and businesses. When setting up an EDDM campaign, the website will show you a map of your city. You can use your mouse cursor to select individual neighborhoods you’d like to target physically.
After you drop off your flyers or newsletters at the Post Office, they will deliver a copy to every single house or business in the geographical area that you pre-selected.
You don’t have to be a business to take advantage of a professionally designed and written newsletter. There are a wide range of other organizations that can benefit, such as:
Churches
Schools
Chamber of Commerce
Artists
Personal trainers
Don’t forget to add a pURL or QR Code to your flyer or newsletter. This will allow you to create a landing page on your website and capture the personal information of anyone who visits—or provides more info to supplement your mailer.
At AlphaGraphics of Alexandria and Arlington, our team of marketing professionals will sit down and help you develop strong brand messaging and an impactful design that will resonate with your core audience. We can even help you with your ongoing marketing, such as social media marketing and paid marketing, that will help generate new business and improve brand recognition.
to learn more about the flyer and newsletter services that AlphaGraphics in Alexandria and Arlington offers!