Variable Data and Mapping in Alexandria and Arlington
Today’s modern businesses and organizations generate a wealth of customer data. From past purchases to personal information, this information can help create a personalized outreach that could result in a flood of new sales.
Variable data allows you to laser target a specific demographic in any given marketing campaign. For example, let’s say that you want to run a direct mail program . If you were to send out mailers to every single customer with a generic offer, it might generate a sale here and there.
However, through variable data and printing, you can create highly customized mailers that speak to several different demographics at once. You can send these groups offers that are too irresistible to pass up.
Let’s say you have two groups of customers:
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People who have purchased your less expensive products or services
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People who have purchased your premium high-cost products or services.
Variable data will allow you to send out two completely different mailers, each with a highly tailored, personalized message or offer that they will most likely be interested in purchasing or learning more about.
Direct mail isn’t the only marketing channel that you can use variable data for.
The list goes on and on…
The professional marketing and printing experts at AlphaGraphics of Alexandria and Arlington will help you every step of the way.
We’ll take the information from your mailing lists or customer databases and match them exactly to the data fields in the layout of your marketing piece. We can even supply you with design and image help to ensure the best chances of success.
Once we’ve created the project and you’ve signed off on the job, our state-of-the-art digital printers will go to work printing each piece on a record-by-record basis. The end result is a highly targeted piece of marketing collateral.
What if you don’t have an internal customer list?
That’s not a problem—we offer list generation and acquisition services that will allow you to find new and relevant leads while converting them into long-term customers.
At AlphaGraphics of Alexandria and Arlington, we can help you laser-target your current clients and customers with our variable data and mapping services. This can also help improve your brand image and reputation as you’ll be sending them offers and marketing materials that they’ll be interested in learning more about.
Contact us today at (703) 549-2432 or email us at jaythomas@alphagraphics.com to learn more about the variable data and mapping services that AlphaGraphics in Alexandria and Arlington offers!