Variable Data & Mapping

Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing.

Variable data makes printing personal

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

Generate more business with variable data printing

Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing. It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.

Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.

How does variable data printing work?

  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer

Variable Data and Mapping in Alexandria and Arlington



Today’s modern businesses and organizations generate a wealth of customer data. From past purchases to personal information, this information can help create a personalized outreach that could result in a flood of new sales.

Variable data allows you to laser target a specific demographic in any given marketing campaign. For example, let’s say that you want to run a direct mail program . If you were to send out mailers to every single customer with a generic offer, it might generate a sale here and there.

However, through variable data and printing, you can create highly customized mailers that speak to several different demographics at once. You can send these groups offers that are too irresistible to pass up.

Let’s say you have two groups of customers:

  1. People who have purchased your less expensive products or services

  2. People who have purchased your premium high-cost products or services.

Variable data will allow you to send out two completely different mailers, each with a highly tailored, personalized message or offer that they will most likely be interested in purchasing or learning more about.

Direct mail isn’t the only marketing channel that you can use variable data for.


The list goes on and on…

The professional marketing and printing experts at AlphaGraphics of Alexandria and Arlington will help you every step of the way.

We’ll take the information from your mailing lists or customer databases and match them exactly to the data fields in the layout of your marketing piece. We can even supply you with design and image help to ensure the best chances of success.

Once we’ve created the project and you’ve signed off on the job, our state-of-the-art digital printers will go to work printing each piece on a record-by-record basis. The end result is a highly targeted piece of marketing collateral.

What if you don’t have an internal customer list?

That’s not a problem—we offer list generation and acquisition services that will allow you to find new and relevant leads while converting them into long-term customers.

At AlphaGraphics of Alexandria and Arlington, we can help you laser-target your current clients and customers with our variable data and mapping services. This can also help improve your brand image and reputation as you’ll be sending them offers and marketing materials that they’ll be interested in learning more about.

Contact us today at (703) 549-2432 or email us at jaythomas@alphagraphics.com to learn more about the variable data and mapping services that AlphaGraphics in Alexandria and Arlington offers!

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