Floor Graphics and Decals in Alexandria and Arlington VA
Customized floor graphics are a highly effective way of getting the attention of people. After all, we naturally tend to look at the floor from our peripheral vision to avoid running into obstacles. It’s challenging to visually miss a brightly colored floor graphic that’s right in front of your feet.
Compared to traditional signage, floor graphics are often much more effective. This is due to a psychological effect known as “ad blindness.” The average human sees countless store signs every single day. After a while, their brains tend to ignore them visually, and the signs become part of the background noise. However, the last place a person expects to see an ad or sign is the floor.
Floor graphics can easily stand up to foot traffic and won’t scratch or mar. You can also get them as a permanent or temporary solution.
There are many ways to take advantage of floor signs:
Safety
Warehouses are a hustle and bustle of activity. Forklifts, people, and products move about in an uncoordinated dance. Floor graphics can help add an element of safety by directing traffic and informing pedestrians of potential dangers. Many companies use floor graphics as part of their Kanban system to help promote lean manufacturing.
Sales
Capture the attention of your retail store customers the second they walk in with a floor graphic. You can promote a sale or direct them to an area of the store with your most profitable products.
Wayfinding
Outdoor events such as fairs, farmer’s markets, and other venues use floor graphics to promote traffic safety in the parking lots. They can also be used for wayfinding purposes, such as directions to the bathroom or the first-aid tent.
Social Distancing
One of the most popular uses of floor graphics is to promote safe social distancing inside buildings. For example, people tend to bunch up when waiting in line to check out. Several floor graphics that are spaced 6’ apart will help remind people to keep a safe distance from one another.
Trade Shows
Trade shows offer the perfect opportunity to capture the attention of those who visit your booth. They can welcome visitors, promote a sale, or direct them to an area of the booth to learn more information.
Floor graphics offer an easy and cost-effective way of getting your message noticed by pedestrians.
If you’re looking to order a floor graphic or need help with your design, get in contact with the experts at AlphaGraphics of Alexandria and Arlington.
Contact us today at (703) 549-2432 or email us at US635@alphagraphics.com to learn more about the Window and Wall Graphics that AlphaGraphics in Alexandria and Arlington offers!