Every Door Direct Mail (EDDM)®

AlphaGraphics professionals can help you make the most of Every Door Direct Mail (EDDM)® - an easy and exciting program from the U.S. Postal Service.

EDDM® is an efficient way to saturate a neighborhood

Looking for a new twist on traditional direct mail marketing? Recent breakthroughs in technology allow you to make your mailed communication truly personal, with tracking capabilities that give you a comprehensive view of the effectiveness of your campaign.

Every Door Direct Mail (EDDM)® is an easy and exciting program from the U.S. Postal Service that makes direct mail affordable for small businesses. To make the most of this opportunity, you need to work with the marketing professionals at AlphaGraphics.

What is EDDM?®

Our direct mail expertise spans all areas of your marketing plan, including design, copywriting, mail preparation, and more.

EDDM® offers a wide range of benefits to businesses, including:

  • Postage rates around 17.6 cents (Local rates may vary)
  • No mailing lists
  • Control over your campaign’s timing
  • Better responses for larger pieces
  • No Bulk Permit required

One source for your direct mail needs

How can we help you achieve a greater ROI for your campaign? It’s simple! Through our comprehensive list management services, we help you address each piece individually. This means that each consumer receives a custom-tailored message and experiences a greater connection to your brand.

Work with AlphaGraphics to develop a postcard that tells customers exactly what you can offer them. Or, design a crisp, attention-grabbing brochure that outlines your products and services in an easy-to-understand way. You can also develop flyers and other mailers to promote your business, a special offer, or event.

EDDM® makes it easy!

Our EDDM® services include:

  • Marketing material design
  • Quality digital and offset printing
  • Free market and audience research
  • Free mail preparation

Every Door Direct Mail Help in Alexandria and Arlington

Over the past few years, direct mail has made a massive resurgence in popularity as online advertising costs have skyrocketed. The only trouble with setting up a direct mail campaign is that you need a list—and—it needs to be valid and relevant

For many businesses in the Alexandria and Arlington area, creating, buying, or renting a list costs too much time, money, and effort. Every Door Direct Mail is the answer to those problems.

You don’t need a list—simply choose the geographical area you want to send mailers to, and the Post Office will deliver to every single address in that area. It’s as simple as that!

While all businesses can benefit from EDDM, local ones tend to fare very well. For example, car repair shops, beauty salons, restaurants, and dentists can benefit from sending their mailers to an entire neighborhood.

There are many other benefits to choosing EDDM over direct mail:

  • Cheaper postage rates—when compared to regular direct mail, the Post Office offers much cheaper rates for EDDM.
  • Time your campaign—You can select precisely when your campaign will begin. This allows you to get your message out in time for a seasonal event or holiday.
  • Better response rates—Larger pieces tend to get better response rates, as they stick out in the pile of mail that people receive daily.
  • No bulk permits—Some direct mail campaigns will require you to get a bulk mail permit, which costs time and money. EDDM allows you to skip that step and go directly to sending out your mail.

Why AlphaGraphics?

Partnering with AlphaGraphics to create and manage your EDDM campaign offers benefits above and beyond our decades of experience. For starters, we can design and print your mailers in-house.
This means you’re only working with one company (us) through the duration of your EDDM campaign. We have also helped countless Alexandria and Arlington businesses with their EDDM mailers, so we know exactly what does and doesn’t work.

EDDM Mail Help

There’s a lot that goes into designing, creating, and managing an EDDM campaign. Let AlphaGraphics of Alexandria and Arlington provide the support and expertise that will help give your campaign the best chances of success.

Call us today at (703) 549-2432 or email us at jaythomas@alphagraphics.com to learn more about the educational and training materials that AlphaGraphics in Alexandria and Arlington offers!

Let us help you get started