Paid Search Marketing (SEM)

The search engine marketing (SEM) professionals at AlphaGraphics can give you expert assistance in targetting the best keywords for your pay-per-click ads.

Drive more traffic to your main services with SEM

Paid search is a powerful tool for increasing your business’s name recognition and conversion rates.

As part of your online marketing strategy, pay-per-click (PPC) ads target audiences most receptive to your product or service without having to compete organically.

Paid search ads are different than other types of advertising. Your business will actually be competing with other companies for keyword exposure. This gives you the ability to have your ads appear alongside organic results for those particular searches.

What does this mean? That your website will appear right at the moment a potential customer is motivated to make a purchase.

What is paid search?

Paid search is the process of using pay-per-click ads on search engines like Google, Yahoo! and Bing. The prices for these ads fluctuate considerably, as advertisers must compete with one another and bid on the keywords they want.

How will it help my business?

Through effective paid search, you can direct potential customers to your web pages or landing pages in a fast and cost-effective manner. This, paired with engaging content on the pages themselves, will help you attract more business and close more sales.

Is search engine marketing expensive?

Sound costly? Not with the right approach! Working with the search engine marketing (SEM) professionals at AlphaGraphics, you'll get expert assistance in bidding and converting customers by targeting the best keywords for your pay-per-click (PPC) ads.

Paid Search Marketing in Alexandria and Arlington VA

If you want an immediate flood of internet traffic to come to your website—how do you go about getting people there?

Many Alexandria and Arlington businesses and organizations are struggling with this concept. Their websites really aren’t driving a ton of free organic traffic from the search engines, and social media traffic is but a trickle.

Paid search is a way to get traffic from Google immediately, Facebook, Bing, and other search engines/social media platforms to come to your website.

However, there is a small caveat—certain keywords are highly competitive and relatively expensive to bid on. If you attempt to set up and manage your own paid search campaign with little-to-no-experience, there’s an excellent chance that you will be throwing money down the proverbial drain.

The expert marketers at AlphaGraphics of Alexandria and Arlington have the experience and know-how to set up, manage, and optimize a paid search campaign that will deliver results.

One of the biggest challenges in paid search is the constant optimization that must occur on an ongoing basis. You need to intelligently look at your campaign and determine which keywords are—and more importantly—aren’t profitable.

The platform that you choose to advertise on is also critical. For example, if you sell arts and crafts, perhaps Pinterest or Instagram would provide more sales than a Google Adwords campaign. Alternatively, if you’re a CPA or other professional, Google Adwords and Bing! Advertising are two top choices for reaching your desired clients.

One of the most critical aspects of paid advertising is the “quality score” that the search engines assign your website. If you have a low-quality score, there’s an extremely good chance that your advertising costs will be higher than a competitor with a low-quality score.

This is why if your site is old or outdated, it’s a good idea to get a website redesign done. This will provide you with a solid foundation for years to come.

Paid Search Help in Alexandria and Arlington VA

Setting up and managing a paid search campaign requires the experience and know-how to do it in the most cost-effective way possible. Let AlphaGraphics of Alexandria and Arlington provide the support and expertise that will help give your paid search campaigns the best chances of success.

Contact us today at (703) 549-2432 or email us at jaythomas@alphagraphics.com to learn more about the paid search and marketing services that AlphaGraphics in Alexandria and Arlington offers!