Branding & Identity

Establish a look and feel for your brand that represents your values, your business, and what you have to offer.

A consistent brand message is key to your business

What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.

Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.

At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.

Our branding and identity services include:
  • Logo consultation and design
  • Website design and development
  • Email marketing
  • Sales and marketing collateral
  • Brochures, posters, and banners
  • Promotional products
  • Letterhead, envelopes and business cards

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.

Five elements of your brand identity

  • Brand promise. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
  • Brand position. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
  • Brand personality. Like a person, consumers judge your brand by its unique characteristics and traits.
  • Brand story. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
  • Brand associations. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.

Branding and Design in Alexandria and Arlington


These are some of the most recognizable brands in the world. Without carefully cultivating and working on their brands, they would most likely be just another cheap hamburger joint, corner gas station, or no-name computer company.

You don’t have to be a Fortune 100 company to reap the benefits of a brand refresh. Consider how many other businesses sell the same products or services that you do. What separates you from the rest of the pack?

A brand refresh from AlphaGraphics of Alexandria and Arlington can create and grow your brand in the minds of your target market. Branding just isn’t a cute or witty tagline—it can take on many different forms, such as:

All of these and much more can help people understand what your business is about and provide them with several reasons why they should buy from you instead of your competitors.

Design also goes hand in hand with your branding. It includes everything from printed marketing materials design to signage to websites and other marketing channels.

Many companies fall short when it comes to having an effective, persuasive, and recognizable design. They will often attempt to do it in-house—which is fine if you’re an experienced graphic designer.

There are many considerations when it comes to creating a design, such as a logo or sign. Font, kerning, spacing, images, text, colors, and several other elements add up to create an impactful and persuasive design.

At AlphaGraphics of Alexandria and Arlington, our highly experienced graphic designers have worked with many companies just like yours. We can help create the perfect design that will complement your brand and allow your customers to make a more authentic connection.

If you’re looking to increase sales, drive new business, and create customers for life, consider having AlphaGraphics of Alexandria and Arlington help you with your branding and design.

Our team of marketing professionals will sit down and help you develop strong brand messaging and an impactful design that will resonate with your core audience. We can even help you with ongoing marketing, such as social media marketing and paid marketing which will showcase your new brand and identity for all to see.

Contact us today at (703) 549-2432 or email us at to learn more about the branding and design services that AlphaGraphics in Alexandria and Arlington offers!

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