Lead Generation & List Acquistion

The marketing professionals at AlphaGraphics have the industry experience to help you generate leads, build your customer acquisition list, and deliver effective marketing solutions.

Lead generation fills the sales funnel

A critical element to success in the marketplace is your ability to find new leads in the proper channels and convert them into long-term customers.

When you work with the lead generation professionals at AlphaGraphics, we'll help you select, build, and organize your customer acquisition list. Then, using our comprehensive marketing services, we'll deliver effective solutions that will maximize your return on investment.

Our lead generation solutions include

Direct mail marketing with Personalized URLs or QR codes
Email marketing and social media campaigns
Tradeshow signage and marketing materials
List acquisition and management
Promotional products

Generating qualified leads is a fundamental step in the sales process. If done correctly, it will reap enormous rewards once your marketing campaign is complete. The key is to collect the proper information from your prospects up front, so you can build a marketing strategy that addresses their unique requirements.

What is a lead?

A lead is a potential customer who has shown interest in your company's products or services. By finding and acting on your business' most relevant leads, your salespeople can focus on those individuals most likely to be interrested in your products and services. Once you’ve generated a lead, you need a process through which you build trust and provide further information so a lead can convert into a satisfied customer.

How will a lead generation program help my business?

An effective lead generation program will nurture your prospects along their path to purchase. The better you understand your buyers’ needs, the more effectively you’ll be able to inform them about your product and business as a whole. The marketing professionals at AlphaGraphics have the tools and the industry knowledge to help you generate and convert leads.

One of the biggest reasons direct mail, email, and other marketing campaigns fail is due to the quality of the list. A great list can mean a flood of new sales and interest in your business.

If you have a poor-quality list, people are most likely going to ignore your communications at best. At worst:

They will mark your emails as “spam,” thereby potentially negatively impacting the deliverability of future emails.

You’ll wind up wasting a ton of money on print and other associated direct mail expenses.

You could wind up harming the reputation of your brand by annoying people with your marketing communications.

What makes a good-quality list?

A good-quality list is one that is comprised of people and businesses who would most likely be interested in your products or services. This is often referred to as a “targeted list,” as it targets those who will most likely convert.

So, how do you acquire a good list? There are several ways:

We start by identifying your ideal customer profile—the group of people who are most likely to respond to your communications.
We can assist you with the buying or renting of a list. This way, you’ll be able to laser-target the exact niche of people or businesses who would be most interested in your offer, products, or services.
The building and creation of a custom in-house list. We will work closely with you to identify which current and past customers you can include on the list.
If you have a customer info database, but it’s scattered about, we can help you clean it up and manage it properly.

What’s the Next Step?

Once you have a valid list of contacts, it’s now a matter of putting together a campaign and determining the best way of reaching out to them. You can use the list to mail out an email or direct mail campaign.

At AlphaGraphics of Alexandria and Arlington, we can help you with all aspects of list acquisition and email/direct mail, including strategy and printing. Once the campaign has begun, we can also help you track and measure success so that you can further refine your marketing efforts to improve your conversion rate.

Contact us today at (703) 549-2432 or email us at jaythomas@alphagraphics.com to learn more about the list acquisition services that AlphaGraphics in Alexandria and Arlington offers!