Customer Retention & Reactivation
How many non-repeat customers have your business had over the past five years?
What if you could push a button, and a percentage of those would instantly reactivate?
Customer retention and reactivation aren’t that easy—however—it is possible to reactivate them.
In fact, many studies over the years have found that the cost of landing a new client costs five times as much as it does to retain a current one.
There are many different ways to retain customers.
Direct Mail—Direct mail has never been hotter. It offers your business a physical and tangible way of reconnecting with previous customers.
Email Marketing—Another cost-effective way of reaching out to people for a fraction of what it would take to land a new customer or client.
Newsletters—Want proof that a printed newsletter still works? The Fearless Flyer from Trader Joe’s is sent out via snail mail to countless homes in the Alexandria and Arlington areas. The same goes for a wide variety of big-box businesses such as Sam’s Club and Costco.
The marketing channel you use to reach out to previous customers is just a part of the overall customer retention strategy. Before reaching out, you’ll need to identify which customers you want to target. Once you have that list in hand, you’ll need to set goals.
- How will you reach out to them?
- What will you say?
- Will kind of offer will you make (% off their next purchase within “X” number of days)?
Do you have a list that shows which exact products or purchases they made while they were an active customer? This might give you a clue about the kind or type of offer that will resonate best with them.
Having a mobile app created is a viable strategy that many businesses use to streamline the reactivation process. They’ll start off by sending a direct mailer or custom email with a link to download the app on the Android or Apple iOS store.
A QR code added to the direct mailer can make the reactivation process even easier—all the customer needs to do is point their cell phone camera at the QR code. They will be instantly taken to a webpage of your choice or the actual iOS Apple or Android app page to download the app.
to learn more about the customer retention and reactivation services that AlphaGraphics in Alexandria and Arlington offers!