Search Engine Optimization (SEO)

A targeted search engine optimization (SEO) strategy will increase traffic to your website, increase conversions, and drive sales.

SEO is critical to your business being found online

Improving your search engine rankings through search engine optimization (SEO) helps potential customers find you when they search Google or other search engines for the products and services you offer.

SEO is both an art and a science. It requires careful research, planning, and implementation. When your business's website is optimized effectively, it can provide a strong foundation for its online presence. The digital marketing experts at AlphaGraphics can help you determine relevant keywords, set trackable goals, and develop a targeted SEO strategy that will increase traffic to your website, increase conversions, and drive sales.

Our SEO services include:

Developing content that incorporates your most effective, high-traffic keywords
Improving your search engine rankings on sites like Google, Bing, and Yahoo!
Driving more relevant traffic to your web pages and increasing conversions

Getting started

Keywords: Our SEO experts will work with you to determine relevant keywords for your industry or service.
Content: We'll help you develop online content with those keywords
Ranking: Organic traffic is produced over time, boosting the search rankings of your website pages
Reporting: By evaluating the results, we can help you fine-tune your SEO strategy to improve ROI

Common questions

What is SEO?
Search engine optimization is the process of using high-impact search terms (or keywords) to drive traffic to your website and landing pages. Effective SEO targets not only general users, but also people who are most likely to do business with your company.

How will it help my business?
With an effective SEO strategy, your company's web pages will appear higher in search engine results for specific keyword searches. This means that when users search for the keywords associated with you or your services, they'll find you first!

Search Engine Optimization In Alexandria And Arlington

You know your business is the best at what it does, make sure your potential customers know it too.

Let's face it, potential customers are looking to search engines to make decisions more than any other traffic driver. Being the best in your potential client's eyes means being the best in Google's eyes. AlphaGraphics of Alexandria can translate your business's success into the search engine language so your website is getting found by the right customers.

Its Not All About Google

There are over hundreds of search engine sites out there that compile data from your business's website with your even knowing it.

Apple's Siri Voice Search technology and Amazon's Alexa are Microsoft Partners. Meaning they scan Bing, Yelp, and Yahoo for information.
Sites like Yelp, Tripadvisor, Expedia, and more are considered search engines and are some of the most common search engines for finding location-based businesses.
There are hundreds, if not thousands, of search engines. Each uses its own algorithm to extract information about your business.

The Importance Of Being Local For SEO

What was phrase did you ask your Voice Search device most in 2016? We polled the team here at AlphaGraphics of Alexandria and found all of us tell Siri to "Find ___ near me" on atleast a weekly basis. In addition, we were more likely to act on these search results when on using Voice Search rather than searching directly on the web.

SEO in Alexandria and Arlington VA

Search Engine Optimization has come a long way from the early days of people stuffing their websites with keywords in the high hopes that the search engines would rank their site higher.

Nowadays, it's all about providing a high-quality user experience through good site design and content. While keywords are still relevant, it's essential to only focus on the end-user, not trying to optimize the page for Google.

Over the years, the Google algorithm has gotten smart enough to determine the relevancy of a website without the need to inject the same keyword over and over again.

This is why it's so important to look at the content that resides on your website. If it seems like it's more optimized for Google than the average human reader, there's an excellent chance it won't get much traction in the organic search results.

When it comes to optimizing your website for SEO, content is king. At AlphaGraphics of Alexandria and Arlington, we'll help you develop content that not only converts well but has an excellent chance of improving your organic rankings.

One of the biggest things we see with older websites is their inability to render correctly on today's modern smartphones. Considering how over 50% of all internet searches are performed on a mobile device, it's of the utmost importance to ensure that your website is mobile-friendly

In the olden days, people would have two different websites—one for mobile and one for desktop users. That can cause some major SEO issues when it comes to canonical links, which can help prevent duplicate content issues in the eyes of Google.

This is why modern websites are built to be "mobile-responsive." When someone on a mobile phone comes to your site, the code in the background will automatically resize the entire site so that it's instantly optimized and easy to read and use.

If you're not getting a lot of organic traffic from the various search engines and such services like Siri and Alexa, let the SEO experts at AlphaGraphics of Alexandria and Arlington help you optimize your site. In addition to better rankings, it can also help improve the overall conversion rate by increasing sales.

Contact us today at (703) 549-2432 or email us at jaythomas@alphagraphics.com to learn more about the SEO services that AlphaGraphics in Alexandria and Arlington offers!