Have you ever wondered why some restaurants are so popular, and others feel like a literal ghost town?
Assuming the food is good, service excellent, and location decent, a restaurant should have a steady stream of customers walking in during normal operating hours.
The reason why many businesses are so successful is that they take advantage of interior signs, décor, and various marketing tools to help promote their eating establishment—and increase the value of the average order value (AOV) exponentially.
We’re going to show you five great things that your restaurant can do to help improve your business and set yourself apart from similar establishments in your local area.
Menu Board
An updated and optimized
menu board can help increase your AOV by 15% or more. There have been many
studies that show how psychology plays a vital role in the design of your menu board.
The
expert graphic designers at AlphaGraphics of Alexandria and Arlington can help you not only design but build the perfect menu board that can help increase profits and will give your restaurant an updated look and feel.
Sidewalk Signs
Sidewalk signs are a cost-effective and fantastic way of driving in new foot traffic through your front doors. You can display your lunch or dinner specials of the day or promote a celebration or other event. They will call attention to your business, especially if it’s located in a non-descript location such as a strip mall or side street.
You can choose from several different materials such as
Coroplast, acrylic, glass, wood, and many more. Magnetic, chalkboard and dry erase displays make it easy to promote your business. UV and weather-resistant inks and materials will help ensure that your sandwich board can stand up to almost anything that mother nature throws at it.
Interior Dimensional Graphics
Interior dimensional graphics are a great way to spruce up the front of the house and showcase your brand or logo. Many businesses opt to put these graphic signs right behind the podium where the seating waitress or waiters will stand to greet incoming patrons.
These types of signs add a 3-dimensional WOW factor to any wall that they grace. You can choose from wood, foam, plastic, or metal, and mount them directly on the wall, or suspend them from the ceiling. You can also add layers to these signs to create a tired-looking 3D effect.
Framed Art
Framed and fine art is the best way to add a touch of class and distinction to your interior walls. It can help transform the look and feel of a bare wall to something that’s befitting of a 3-start Michelin restaurant. There are a wide variety of options to choose from, such as 100% cotton rag, bamboo, or poster paper.
If hanging the artistic works of various Old Masters from your walls doesn’t fit well with your brand, you can also have any image you can dream of printed up using our state-of-the-art
digital printers. This is an easy and cost-affordable way of sprucing up the interior décor of your restaurant and brand.
Window Graphics
Bare restaurant windows aren’t very inviting, nor do they advertise your business very well.
Window graphics can help transform a plain old dull window into a marketing tool that will attract the attention of both people on foot and in their cars.
There are a wide variety of options to choose from, such as window clings, perforated graphics, and even frosted windows. UV resistant inks and materials will help ensure that the graphics can withstand the hot summer or afternoon sun for many years to come. Maintenance is a cinch as all you’ll need is a damp rag to wipe away any dust or dirt that might accumulate.
Restaurant Makeover Help in Alexandria and Arlington
If your restaurant could use a makeover, or you’d like to learn more about the various signage options that can help drive new foot traffic through your front doors, give us a call at (703) 549-2432 or
contact us on our website.
We’ve helped countless Alexandria and Arlington restaurants over the years design and create the perfect sign, banner, or marketing collateral. We’re experts in both signage and marketing and can provide invaluable advice that will help your business achieve its marketing goals.