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How to Grow Your Business with Booklets

Imagine if you could tell a potential client or customer: “I wrote the book on it!”

Before the advent of computers and digital printers, it was challenging for business owners to write a book to position themselves as an expert in their industry. The IBM Selectric typewriter took the place of Microsoft Word, and their only spell-check was a tattered copy of Webster’s Abridged Dictionary. While technology has greatly simplified the process of writing a book, there’s still the problem of having to write over 1,000 pages of content. For many business owners, that’s simply impossible in the fast-paced world of today. This is why many business owners in the Alexandria area are turning to booklets to complement their marketing efforts. They’re a mini form of a book and are anywhere from 20 to 80 pages long. Booklets are a great way to market you and your business and position yourself as an authority in your niche.

What are the Benefits of Booklets?

In addition to being incredibly easy to write, produce, and read, booklets offer way more value than traditional digital advertising. They’re a reminder of the in-person experience that someone had with you. For example, if you have a booth at trade shows, you can pass out a booklet to those people whom you have a conversation with. Unlike a digital ad, which lasts for a mere few seconds, a booklet is a lasting physical object that will remain on the desk or shelves of those who receive them. When someone gets a booklet, it’s instantly assumed that the person who wrote it is an expert in their field. How many of your competitors are using booklets as a marketing tool? This is one marketing channel that is relatively untapped and could provide your business with an extra edge against the competition. “That all sounds great, but I’m not a writer!!!” If you’re having trouble channeling your inner Shakespeare, you’re not alone. This is why many companies turn to professional copywriting services that can help them compile their thoughts and then turn them into a written masterpiece. The cost of hiring a copywriter is a fraction of what it costs to run a digital marketing campaign. Unlike paid online banner ads that are gone the second a consumer navigates to a different part of a website, a booklet will remain in existence for many years (or even decades) to come.

How Do I Get Started?

There are two main ways to get started: you can DIY, or you can work with an expert printing and marketing company like AlphaGraphics of Alexandria and Arlington, who will provide professional copywriting, design, layout, printing, and even marketing services. If you choose the DIY method, you’ll need to read up on typesetting and understand the differences and advantages of the types and quality of the paper and binding options that are available. You’ll also want to include graphics, images, and charts to illustrate your points further. Bookbinding is another essential consideration. Saddle stitching, Coil, and Perfect binding each have different benefits.

What are Your End Goals?

Before you write your booklet, think about what your end goals are and what you would like to accomplish. Look at the audience you’re writing for, and that will help guide how you write your booklet:
  • Are you trying to position yourself as an authority in your niche?
  • Are you trying to inform or entertain?
  • Are you trying to improve brand recognition?
Marketing and distribution are two other important considerations:
  • Will you give away your booklet for free, or will you require payment?
  • How will you distribute it?
  • How will you market your booklet?
At AlphaGraphics of Alexandria and Arlington, we can help you market and distribute your booklet. For example, if you’re planning on giving it away at your next trade show booth, we can print and then ship it directly to the convention center or hall. This way, you won’t have to lug around heavy boxes in the back of your car.

Booklet Copywriting, Design, and Printing in Alexandria and Arlington, VA.

Booklets are a highly effective form of marketing that you can take advantage of to gain an edge over your competitors. At AlphaGraphics, we can help you write, design, print, market, and distribute your booklet. If you’d like to learn more, give us a call at (703) 549-2432 or contact us on our website. We’ve helped countless Alexandria and Arlington businesses and organizations over the years design and create the perfect printed collateral. Whether you need just a few items printed, or several thousand, our expert designers and state-of-the-art printers can help.

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