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How to Use Digital Marketing Materials for New Printed Collateral

Almost all companies nowadays have a solid digital marketing presence. Paid advertisements, blog posts, and social media accounts are just a few of the many ways Alexandria and Arlington businesses promote their products or services. The problem with digital marketing is that unless you have an internal team of expert marketers—you’re probably paying someone good money every month to create the digital marketing collateral for you. This can add up quickly over time. A great way to augment your digital marketing efforts is to take advantage of printed collateral. It will not only provide you with several new marketing channels but allow you to repurpose the digital content that you’ve already used. This significantly cuts down the cost of going from digital to print. Read on to learn more about several ways you can make the leap from digital to print without much time, effort, or money spent.

Turn Old Collateral into New Collateral

Case studies, white papers, and even .pdf’s can all be turned into printed marketing collateral. You can easily create a booklet, training manual, or brochure by repurposing old material into new. Infographics you might have used for a marketing campaign can be transformed into an indoor banner or poster. Consider rounding up your best online customer reviews and adding them to the backs of your brochures or sell sheets. You can also use your older digital marketing collateral as quick and easy inspiration for trade show materials.

Email into Direct Mail

You can repurpose the more successful email campaigns into content for direct mail pieces if you regularly perform email marketing. Variable data printing can help lower the costs of direct mail campaigns by allowing you to segment your audiences into buckets quickly. Take a few minutes to review the data from past email campaigns that were successful. Try to identify which copy worked best and why. You can then use that as a starting point for your direct mail campaigns.

QR Codes and pURLS

QR Codes and pURLS will allow you to blend digital and print seamlessly. Consider adding a QR code to a sales brochure, catalog, or even an indoor banner. You can have it point to a dedicated landing page to provide the visitor with a coupon, discount, or contact form to capture their information. Almost all modern cell phones allow people to open up their cameras and take a picture of the QR code. This will enable you to reach people on their mobile devices instantly. From asking people to download your new app to provide them with an enhanced in-store user experience, the sky is the literal limit on what you can do with a QR code or PURL.

Repurpose Old Blog Posts

If your company is actively generating new content in the form of bi-monthly or weekly blog posts, you can turn those into sell sheets by taking the gist of the blog post and distilling it into a concise format. For example, pretend that you own a beauty salon and have written many blog posts that include tips on how to manicure nails, style hair, or perform skincare. You can take that information and easily repurpose it into a brochure, booklet, or calendar that you can give away for free at the checkout counter.

eCommerce Catalogs

A great way that eCommerce websites can generate new business is to have a catalog printed up that showcases the various products for sale. You can then send it out to your best customers via direct mail. A physical, tangible item will often sit on the desk or countertops of people and act as a constant reminder of your business. Consider taking the printed catalog one step further and creating a digital one that you can use for your email campaigns. You can have the digital catalog turned into a.pdf that people can download from your website—or request a physical one to be sent via snail mail.

Online Reviews

If your business has many great online reviews, you can take those and turn them into wall and window graphics for your brick-and-mortar store. They will help instill trust in new customers and remind regular customers why they continue to patronize your business. Be sure to keep the reviews “as is” and do not edit them in any way—even if there are spelling or grammar errors. This will help you comply with the various laws regarding online reviews and allow your customers to make a more in-depth connection with your brand.

Printing Help in Alexandria and Arlington

Repurposing digital content into printed collateral is a quick and cost-effective way of reaching new customers. If you’re unsure where to begin, reach out to the experts at AlphaGraphics of Alexandria and Arlington. We’ve helped countless local businesses with their printing and marketing needs over the years. If you’d like to speak to a marketing expert about your business, give us a call at (703) 549-2432 or contact us on our website.

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