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How Alexandria and Arlington Businesses Can Get Ready for the Holiday Season

As the warm summer temperatures start to fade and a crisp in the air descends upon Alexandria and Arlington V.A., it can mean only one thing—the holiday season is just around the corner. Store decorations, holiday signage, and seasonal marketing campaigns can help your business make the most out of the upcoming shopping season. Read on to learn more about the various things that your Alexandria and Arlington businesses can do to prepare for the big rush of shoppers who have cash in hand.

Promotional Gifts

When was the last time you showed appreciation to your biggest and best customers? Custom promotional gifts are a thoughtful way of saying “thanks” to those who have helped support your business. Many businesses will reserve the more expensive promotional items for their best customers. For example, you can give your outside sales reps a Bluetooth speaker to pass out to your biggest clients or customers. At AlphaGraphics of Alexandria and Arlington, we have over 700,000 promotional items that we can customize with your business or logo. Whether it’s a tote bag that has your company logo on it or a slightly more expensive gift, the sky is the literal limit.

Plaques and Awards

You can pass out a plaque or award to your most valuable employees during the company holiday party. In addition to helping improve company morale, a plaque or award can also provide those who didn’t receive the award the motivation to work harder for a chance at getting it next year. Many companies with sales departments will have custom plaques printed up and awarded to their best sales reps. The sales department managers will then hang the plaque in a prominent place in the office to recognize their achievements during the past year.

Email/Direct Mail Marketing

What’s in your marketing plan for the upcoming holiday season? Consider including email marketing as a cost-effective way of promoting your upcoming sales and events. You can segment your email list into different buckets and then send a customized message that will resonate well with each demographic. Email marketing during the holiday season also helps improve brand recognition. It keeps your company fresh on the minds of those looking to spend money during this period. Direct mail is another excellent way of reaching out to your customers with information on your upcoming promotions or holiday events. If you don’t have a marketing list and wish to cast a proverbial wider net, consider Every Door Direct Mail from the U.S. Post Office. Simply choose a geographical neighborhood or area, and the mailman will deliver your mailers to every single address in the area.

Season Greeting’s Cards

Don’t forget about cards and invitations! Thanks to the state-of-the-art printers at AlphaGraphics of Alexandria and Arlington, we can create a stunningly beautiful holiday or seasonal cards for you to mail out to your customers. You can choose from a wide range of holiday-themed templates that will allow you to quickly tailor the cards to your customers. Thanks to variable data printing, we can take your customer list or database and match it to the fields on the card template. This allows you to create a highly customized message that will resonate well with your customers.

Deck Out Your Office

Do something different this year and skip the cheap tinsel and bargain store holiday decorations in favor of holiday-themed posters or banners. They will transform your offices into a place that will put your employees in the holiday mood and improve the overall morale. If you have a retail business, wall or window decals are more cost-effective than hiring an expensive artist to paint your windows—and when the holidays are over, you won’t have to re-hire that artist to scrape away the paint. Holiday-themed table throws, or floor decals offer a cost-effective way of dressing up the employee kitchen or break room with festive images. Best of all, once the holidays are over, simply throw the table throws into the washing machine and peel back the floor decals for use next year.

Holiday Signage Design and Creation in Alexandria and Arlington

There’s no better time than now to start decorating your offices and creating a marketing plan that will allow your business to take advantage of the rapidly approaching holiday season. At AlphaGraphics of Alexandria and Arlington, we can help you design and create the perfect printed collateral or marketing plan to capitalize on the upcoming shopping season frenzy. We’ve helped countless local organizations with their signage needs over the years. If you’d like to speak to a marketing expert about your business, give us a call at (703) 549-2432 or contact us on our website.

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