As life in the country slowly returns to normal, many Alexandria and Arlington businesses are preparing to attend a tradeshow in 2022.
Keep in mind that not all companies can afford to shell out hundreds of thousands of dollars on a state-of-the-art booth—there are a few things you can do to help keep costs under control.
If you find yourself tasked with the monumental task of designing a
trade show booth, here are five tips on how to ensure it’s a success.
Kiosk Display
A
kiosk display is an essential part of any trade show presentation. It acts as a sales rep and allows you to introduce and showcase your products and services to those who stop by your booth.
Choose from a wide range of options, ranging from interactive LED screens to a more basic kiosk with pocket arms and shelves to hold your
brochures and other
printed sales materials.
Other ideas include:
- iPads to collect visitor data, such as email addresses and phone numbers
- Allowing visitors to register for a prize drawing—without taking up the time of your trade booth workers
- LED monitor to run a commercial on loop
- A stand where your booth workers can speak to visitors
Printed Collateral
Now is the time to start considering the design of the printed collateral that you’ll be passing out. Don’t wait until the last minute to perform this critical step.
Catalogs,
brochures, and
business cards are just some of the many printed items you’ll want to
have on hand.
AlphaGraphics of Alexandria and Arlington can quickly ship your printed marketing collateral directly to you. This way, you and your sales reps won’t have to lug heavy boxes around, in your car, or on the plane.
Name Badges
Name badges may be a minor consideration, but they’re very important in presenting a cohesive image. They allow visitors to your booth to address your sales reps by name and offer a convenient way to display their credentials.
QR Codes and pURLS
You should have a
QR code printed on all of your trade show materials. It allows booth visitors to quickly take out their cell phone camera and be directed to a website or landing page of their choosing.
pURLs take a long and complicated website address and shorten them into a few easily rememberable letters. You can also use a pURL to track the success of your trade show efforts by looking at your website analytics and seeing how many people visited that specific URL.
Backdrops
Backdrops allow you to capture the attention of the thousands of visitors passing by your trade show booth. The overall design is critical to ensuring that as many people as possible will stop by.
AlphaGraphics of Alexandria and Arlington has a full-time graphic artist who will sit down with you and work to create the perfect backdrop display—no matter what size or type you select.
Table Throws
As we mentioned before, not all Alexandria and Arlington businesses can afford to spend hundreds of thousands of dollars on a trade show booth.
Table throws offer an economical and eye-catching way of dressing up a booth.
You can have your company logo or other vital information printed in black and white or vivid, full color. Best of all, when the trade show is over, you can throw them in the washing machine and store them in a safe place for next year’s trade show.
Email Marketing
A targeted
email marketing campaign serves many different purposes. For starters, you can send out an email blast to your mailing list to inform them of the booth you’re hosting at the convention.
Once the trade show is over, you can take any data you’ve collected and add it to your email marketing list. From here, it’s just a matter of sending out several email sequences to achieve your desired goals.
Promotional items
Don’t forget to order
promotional items that are emblazoned with your company logo. Many businesses will order several items, low-cost ones for the general public, and a couple of high-end expensive ones for visitors whom your sales reps deem viable and valuable leads.
Be sure to place your orders as soon as possible. Due in significant part to the supply chain issues around the world, supplies are limited (that’s not just marketing-speak). Many items are back-ordered or out of stock. Q1 is when most trade shows occur, and this is when demand for promotional products will be at its highest.
Trade Show Marketing, Design, and Help in Alexandria and Arlington
As the old saying goes, you only get one chance to make an excellent first impression. At AlphaGraphics of Alexandria and Arlington, we can help you design and create the perfect trade show booth that will help drive new sales and leads through your front door.
We’ve helped countless local organizations with their direct mail and marketing needs over the years. If you’d like to speak to an expert about your business, give us a call at (703) 549-2432 or
contact us on our website.