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Gear Up for the New Year with These 5 Great Marketing Ideas

As 2019 turns into 2020, many Alexandria and Arlington businesses are starting to re-evaluate their marketing plans in preparation for the new year.


We want to share with you five great ways that your business or organization can take advantage of the upcoming holiday and end-of-year shopping season by implementing one or more of these amazing marketing ideas.


Email Marketing 


Email marketing is a great way to reactivate old customers and land new ones. The most important aspect of a successful email campaign is the quality of your list. If you don’t have a list, it’s not too late to start creating one. A list acquisition service can help your business gain new leads, customers, and sales.


There are two ways to go about creating a list. You can purchase one from a reputable vendor, or you can go about creating your own. There are pros and cons to each method, such as buying a list will take a lot less time than creating one of your own. A professional marketing company such as AlphaGraphics of Alexandria and Arlington can help advise you every step of the way.




If you run a brick-and-mortar store, an indoor banner will not only draw in the crowds; it can help promote beginning-of-year and flash sales. You can double your marketing efforts by having an outdoor banner created which will advertise your business to pedestrian and vehicle traffic alike.


Banners provide a tremendous ROI and are easy to install. You can choose from UV-resistant inks and a wide selection of mounting options that will allow you to hang your banner almost anywhere. State-of-the-art fade and abrasion-resistant ink and finishes will help ensure your banners will look as good as new for many years to come. 

Window Clings 


Window clings and window graphics allow you to dress up your brick-and-mortar shop or office windows. You can have holiday-themed images printed up or use them to inform the public about an upcoming sale or event.


If your store or office lease won’t allow paint on the windows, window clings are the ideal choice as they won’t mar, scratch, or otherwise damage a window. They adhere with a tiny bit of water and will cling to a window for a very long time without any adhesive. 

Retail Signs 


Retail signs will help your business attract the attention of local foot and vehicle traffic. Whether you’re promoting a sale or just using them for holiday decoration purposes, retail signs can make a huge impact.


If you’d like to get a few retail signs created but aren’t sure how to do so, a professional sign designer can not only help come up with great ideas but also suggest a few ways that you can display them for maximum exposure.


Direct Mail


Direct mail has been around forever and is currently more popular than it ever was. As the costs of paid online advertising become too cost-prohibitive, many businesses are rediscovering the amazing ROI that direct mail offers. From a simple postcard to an elaborate mailer, there are countless ways to reach your target audience through their mailbox.


While your competitors are spending boatloads of money on the various paid online advertising platforms, you can reach a much wider and more receptive audience through direct mail. It’s an excellent way for businesses to make a tangible, physical connection with their targeted demographic. Best of all, a properly executed direct mail campaign can far exceed the ROI of a paid online one.


Sign Shop in Alexandria and Arlington


If you need help with your marketing plan, or would like to get started on a new sign or printed collateral, give the experts at AlphaGraphics of Alexandria Va. and Arlington Va. a call. 


We’ve helped countless Alexandria and Arlington businesses and organizations over the years design and create the perfect sign, banner, or marketing collateral. We’re experts in both signage and marketing, and can provide invaluable advice that will help your business achieve its marketing goals.


If you’d like to learn more about our design, marketing, or event sign services, give us a call at (703) 549-2432 or contact us on our website.

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