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Tips to Help Prepare for the Upcoming Holiday Shopping Season

As the summer of 2020 comes rapidly to a close, local Alexandria and Arlington businesses are turning their thoughts to the upcoming holiday shopping season. For many companies, this has been an extremely challenging year, due in major part to the COVID-19 shutdown of our economy. Q4 represents a chance for businesses and retailers to make up for lost sales over the past three quarters. Now is the time to start preparing your business and marketing plans to take advantage of the billions of dollars that will be spent over the next four months. At AlphaGraphics of Alexandria and Arlington, we can help you get started and provide you with expert advice and professional sign, printing, and marketing services. If your business needs more leads and sales, read on to learn more about how we can help you end this year with a bang.

Marketing Help

Unlike most print shops out there, AlphaGraphics of Alexandria and Arlington can help you with your marketing efforts. We offer a wide range of marketing services, such as direct mail, email marketing, and lead generation, to name just a few. We can show you how to audit your marketing plan so that you can stop spending money on channels that aren’t performing and instead focus on what will drive new sales. The COVID-19 pandemic has caused untold billions of dollars in damage, and that has caused many businesses to start looking for ways to cut internal expenditures. However, keep in mind that if you stop your marketing efforts, you remove the ability to generate new leads and sales. There are plenty of marketing channels out there that are still working very well for Alexandria and Arlington businesses. For example, social media marketing and paid online advertising can help generate awareness and promote your upcoming holiday sales or specials. Our experienced and highly trained graphic designers will work in tandem with you to help create stunning visuals that will persuade first-time buyers and improve brand loyalty.

Printing Help

When was the last time you audited your printed marketing materials? Business cards with outdated information and catalogs with pictures that look like they came from a 1970s Sears Catalog look outdated and reflect poorly upon your brand and business. Presentation materials, letterhead and stationery, and cards/invitations are just a few of the many printed marketing materials that you should audit to see if they’re relevant, contain current information, and have your social media/website/email address printed on them. It’s tradition for companies to give gifts to their biggest customers at the end of the year. Order and then hand out a few custom calendars and custom promotional products to your outside sales reps so that they can express their gratitude to their customers for continued business.

Sign Help

While it’s true that some people might stay home due to the COVID-19 restrictions, many will still venture out into brick-and-mortar businesses to do their holiday shopping. Retail signs and window graphics are a cost-effective alternative to hiring a painter to paint the outside windows of your retail business. Best of all, they’re compact and will store easily until it’s time to bring them out next year. Ensure the safety of your customers and employees by installing a few social distancing signs that will remind everyone to be mindful of the new social distancing rules. Interior floor decals strategically placed by the checkout aisle will ensure that everyone in line stays a safe 6’ apart. Banners are a great way to capture the attention of passersby and vehicle traffic. You can use them to promote sales, promotions, or just to spread some holiday cheer. Outdoor flags and sidewalk signs are a portable and cost-effective way of advertising to the crowds of pedestrians that will pass right in front of your business over the next four months.

Holiday Season Marketing, Sign, and Printing Help in Alexandria and Arlington

While there’s no telling what the future holds with regards to the COVID-19 shutdowns, one thing is for sure—people will still continue to patronize brick-and-mortar businesses in Alexandria and Arlington as they buy what they need for the upcoming holiday season. If you need some help jump-starting your marketing plan or require signage or printed marketing materials, give the professionals at AlphaGraphics Alexandria and Arlington Va. a call at (703) 549-2432 or contact us via our website. We’ve helped countless Alexandria and Arlington businesses and organizations market their business and drive new foot traffic through their front door. Give us a call today, and one of our experts will set up a secure online customer portal that will allow you to remotely manage access and all of your printing and re-ordering needs!

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